There is an old American tradition to create Gift Registries for big and not so big occasions. Recently this use has spread around the globe and in the United Kingdom, for instance, it’s a common thing to create gift registries for Baby Showers, Weddings, Anniversaries, Birthdays, etc. just like in the USA.
Every eCommerce store needs a proper everyday analytics. It’s really vital to know, if it performs good or there are any issues in order to react immediately.
Market suggests store owners quite advanced analytics solutions, both free and paid: Google Analytics, Kissmetrics, Piwik etc. All of them has a number of pros and cons. Let’s take a quick look at the most popular ones.
Every store owner struggles to expand his/her shop weight on the market. There are a variety of ways to bring this idea to life. And one of the most simple ones is enabling and using product feeds.
According to Wiki, “A product feed or product data feed is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way. A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes.”
This way, Product Feed is a great additional marketing tool and may be applied in the following channels:
- Marketplaces (Amazon, eBay etc.);
- Price comparison engines (Google Shopping, Shopping.com, Shopzilla, PriceGrabber etc.);
- Paid search affiliates or Marketing API (Facebook, Google PLA, Amazon Product Ads etc.).
To get the most out of the abovementioned marketing channels, let’s get some basics about them.
Have you ever thought of launching your store Credits? Probably, yes. There are a few convincing pros, why you should consider starting this activity for your online shop:
- Plain and fast refunds procedure.
- More orders from the returning buyers.
- Raising customer engagement.
- Possibility to prevent fraud returns.
- Save money on transaction fees.
One of the most important key indicators of any store is page speed. It’s all about performance, but why is it so vital to have your shop flying?
There are a few significant facts about store performance indicators and your revenue:
- Abandoned Cart Rate increases, if your store performs slowly: 51% of US customers say they abandon their carts if find the shop website slow (radaware.com).
- Bounce Rate grows, if page load speed exceeds 3 seconds.
- Conversion Rate decreases, if page speed is more than 2 seconds (ft.com).
- Revenue reduces: high cart abandonment and bounce rates are silent revenue killers!
Every Magento store owner has an amazing opportunity to run loyalty program thanks to variety of different extensions and easiness of their application. And it’s a great chance to increase returning customers flow and buyers lifetime value. But E-commerce market is so large, fast-growing and diverse, that your store biggest challenge is running the loyalty program focused on something really important and resonating to your consumers.
Mirasvit welcomes you to take a look at our recent updates of our Magento and Magento 2 extensions.
Search Sphinx Ultimate extension for Magento 1 has extend the customization ability.
Advanced Product Feeds, Full Page Cache Warmer and Advanced Reports for Magento 2 have also acquired several major updates.
Fraud Detection: Killing Extension To Save Time And Money Without Losing Customers
Which frauds can your store face with? and How to avoid any fraud orders and returns without losing money, time and legitimate customers?
These two basic questions are really vital for any store owner. Let’s get some answers!
“Retailers surveyed estimate that total annual returns will reach $260.5 billion, or 8 percent of total retail sales, with $9.1 billion of retailers’ annual returns expected to be fraudulent, or 3.5 percent of the industry’s total returns.” – National Retail Federation Report, December, 15, 2015.
Mirasvit introduces new features and improvements for the most popular M1 and M2 extensions.
Help Desk MX and RMA extensions for Magento 1 now include a few ease and usability features.
Store Credit & Refund, Gift Registry, Sphinx Search Ultimate and Advanced SEO Suite for Magento 2 gained several improvements both for store managers and customers.
We are constantly working on improving our extensions and March was’t an exception. I would like to share what our team has accomplished recently in this post.