Mirasvit proudly introduces Magento 2.1 compatibility for all extensions and a bunch of new features and improvements for the most popular M1 and M2 solutions.
In March 2016 Yulia Goncharova posted a great article titled “Blog For Magento 2 Store: Extension or Wordpress – How To Choose The Right Solution?”. In the article Yulia put WordPress head-to-head with third-party Blogging extensions for Magento. The pros and cons were discussed and a very useful matrix was presented to help store owners make an informed decision about which option is best for them. In the end, as with all these things there is no one size fits all, the final decision always rests on specific business goals and the content marketing strategy.
‘Affiliate Programs’, ‘Affiliate Marketing’ – these terms appeared and become quite popular after Amazon established its first program about 20 years ago. Now there is a variety of successful ecommerce affiliate examples: ShareASale, AmazonSmile (non-profit model), Shutterfly, Nasty Gal, WalMart, Macy’s, Mango etc.
A lot of ecommerce stores with less known names run their affiliates and succeed in this process. Why don’t you consider launching your own one to drive more sales to your store?
Mirasvit introduces new features and improvements for the most popular M1 and M2 extensions.
Help Desk MX and RMA extensions for Magento 1 now include a few ease and usability features.
Reward Points + Referral program, Page Cache Warmer for Magento 2 gained several improvements both for store managers and customers.
Updates at a glance:
There is an old American tradition to create Gift Registries for big and not so big occasions. Recently this use has spread around the globe and in the United Kingdom, for instance, it’s a common thing to create gift registries for Baby Showers, Weddings, Anniversaries, Birthdays, etc. just like in the USA.
Every eCommerce store needs a proper everyday analytics. It’s really vital to know, if it performs good or there are any issues in order to react immediately.
Market suggests store owners quite advanced analytics solutions, both free and paid: Google Analytics, Kissmetrics, Piwik etc. All of them has a number of pros and cons. Let’s take a quick look at the most popular ones.
Every store owner struggles to expand his/her shop weight on the market. There are a variety of ways to bring this idea to life. And one of the most simple ones is enabling and using product feeds.
According to Wiki, “A product feed or product data feed is a file made up of a list of products and attributes of those products organized so that each product can be displayed, advertised or compared in a unique way. A product feed typically contains a product image, title, product identifier, marketing copy, and product attributes.”
This way, Product Feed is a great additional marketing tool and may be applied in the following channels:
- Marketplaces (Amazon, eBay etc.);
- Price comparison engines (Google Shopping, Shopping.com, Shopzilla, PriceGrabber etc.);
- Paid search affiliates or Marketing API (Facebook, Google PLA, Amazon Product Ads etc.).
To get the most out of the abovementioned marketing channels, let’s get some basics about them.
Have you ever thought of launching your store Credits? Probably, yes. There are a few convincing pros, why you should consider starting this activity for your online shop:
- Plain and fast refunds procedure.
- More orders from the returning buyers.
- Raising customer engagement.
- Possibility to prevent fraud returns.
- Save money on transaction fees.
One of the most important key indicators of any store is page speed. It’s all about performance, but why is it so vital to have your shop flying?
There are a few significant facts about store performance indicators and your revenue:
- Abandoned Cart Rate increases, if your store performs slowly: 51% of US customers say they abandon their carts if find the shop website slow (radaware.com).
- Bounce Rate grows, if page load speed exceeds 3 seconds.
- Conversion Rate decreases, if page speed is more than 2 seconds (ft.com).
- Revenue reduces: high cart abandonment and bounce rates are silent revenue killers!
Every Magento store owner has an amazing opportunity to run loyalty program thanks to variety of different extensions and easiness of their application. And it’s a great chance to increase returning customers flow and buyers lifetime value. But E-commerce market is so large, fast-growing and diverse, that your store biggest challenge is running the loyalty program focused on something really important and resonating to your consumers.