Whether you have a huge online megamarket with thousands of items or just a small designer’s shop with a few dozen of handmade pieces, you probably dream of engaging more customers and, therefore, driving more sales. And I suppose, you have already heard about the content marketing strategy and blogging, and other stuff for engagement purposes, but you didn’t know how to start this activity and which tool to use.
Magento Community is expanding rapidly, producing more and more ecommerce solutions on a daily basis. Sometimes, it may be hard for potential Magento store owners to catch up all the innovations and technologies of the sphere. Luckily, Magento community is wide enough to create guides, run blogs and post answers on forums.
Today we gonna walk you through the review of the DIY Magento 2 The Complete Guide by firebear studio.
Every Magento store owner or developer seeks for the perfect search solution. And this is quite logical: the more relevant and fast your customers get search results, the more orders and returning visitors your store gets!
Probably most of Magento 1 store owners experienced a sort of issues with the native search engine, like:
- insufficient search and indexing speed;
- pretty weak relevancy of search results;
- frequent empty results;
- mixed search results, regardless items availability etc.
Magento 2 search engine performance capabilities are quite better, but there’s always some space for developing.
Here’s basically why Mirasvit constantly improves its forward-thinking solution – Sphinx Search Ultimate. Since ‘Perfection is a lot of little things done right’, we decided to push your Magento store closer to its ideal bringing a lot of small, but powerful features together in our Sphinx Search. This extension can improve your store search engine with 8 innovative perfections:
Have you ever experienced issues with SEO processes for your Magento ecommerce store? I give it 99%, you have.
The most common SEO related dilemmas are the following:
- hire expensive full-time SEO expert OR put your store in some outsource company hands and trust them your SEO budget?
- hire remote contract specialist OR try to manage SEO activities by yourself?
I guess, many of you gave up and left SEO thing to take their own course after trying all the abovementioned options. But such decision can bring your online store sales and search engines positions down.
So, what’s the solution? How to handle your store SEO flows and not blow things up?
The issue restraining store owners from switching the CMS, they currently use for their business, to Magento 2 is keeping the same performance they already have. The SERP positions are obviously among the most important aspects. I wonder if anyone would agree to lose a tremendous job without hesitation and any attempts to keep the results!
Thus, we have prepared a thoughtful guide for you about the ways you can keep your store rankings after migrating to Magento 2.
One of the key features of any successful extension is flexible and usable interface, which provides customer or backend agent with the tools for quick performing his everyday tasks. Each point is vital, since every additional step or action can cut productivity.
- a popup registration window, which can be called from every page of the store;
- notifications about new messages in customer’s inbox;
- on-the-fly analysis of the purchases and propositions of the products – the possibilities are almost endless!
Running SEO for ecommerce is different for two basic reasons:
- operating SEO on CMS Magento is different;
- Google has additional factors for ranking ecommerce stores.
Since rich snippets are recognized by Google, the ecommerce game changed. The Click Through Rate (CTR) for web pages with rating visible on Search Engine Results Page (SERP) is nearly 8.4 times higher than for the ones without any rating.
Why is the CTR so much higher? And what those “rich snippets” are all about?
I will try to draw you closer using images and chocolate cookies:
E-сommerce is an evolution of sales and acquisition process that hit the world. According to Eurostat, about 66% of internet users in the European Union made online buys in 2015.
The percent of online customers in internet users is increasing, with the most elevated extents (both 68%) being found in the group of 16 to 24-year-olds and that of 25 to 54-year-olds.
Magento 2 is the next-generation ecommerce platform with lots of new features, capabilities and improvements. It will give merchants and developers a powerful toolset to create innovative ecommerce solutions. We believe it has a great future!
Magento 2 Merchant Beta has been released on July 15, 2015. Our development team is focusing now on building the new extensions for Magento 2. We are going to port most of our extensions to Magento 2 in the nearest time.