The significance of site speed is impossible to underestimate – users are becoming more and more demanding, Google is penalizing websites with low page load speed. According to Radware research, 3 seconds download speed web page in comparison with 1 second download time web pages, has 22% views less, bounce rate higher by 50% and 22% less conversion. While 5 seconds web site (comparing to 1 second) 35% fewer views, 105% higher bounce rate, conversion 38% less. As you see – the faster your website downloads, the more money you get. Magento 2 stores have the specific list of actions for improving site speed you can take at the very start and we are going to share it with you.