There are 5 essential facts about customer satisfaction and trust level importance:
- Customers twice more often share their bad experience, than good one
- You must work 12 times harder to cover 1 customer poor experience
- New buyers cost your store 6-7 times more to acquire
- The probability of selling to an existing customer is way more than to a new buyer
- Loyal customers are 10 times more valuable, than their first purchase.