Google Analytics

The use of this feature, giving you tool to analyze number of visits, conversion rate, time of visits etc for visitors, who arrives from email.

For configure Google Analytics Campaign, follow these steps:

1. Go to Follow Up Email > Manage Triggers, open trigger and follow tab Google Analytics.
2. Fill in 3 required fields:
   • Campaign Source - Identifies a search engine, newsletter name, or other source.(i.e. email, follow-up-email, newsletter)
   • Campaign Medium - Identifies a medium such as email or cost-per-click. (i.e. cpc, banner, email)
   • Campaign Name - Identifies a specific product promotion or strategic campaign. (i.e product, promo code, or slogan)
     Also, you can optionally fill in other fields:
   • Campaign Term - Identifies paid keywords.
   • Campaign Content - Differentiates ads or links that point to the same URL.
3. Save the trigger

After configuring Google Analytics Campaign, extension will automaticaly add special get params to all links in emails. Thus, you don't need to do additional configuration adjustments. (i.e. url http://example.com/about-us/ will be converted to http://example.com/about-us/?utm-source=email&utm-medium=trigger-email&utm-name=review-request).

To track Google Analytics Campaign log in into your account and go to Traffic Sources > Campaigns. Select campaign source from the list.