Rich Snippets and Opengraph

Rich Snippets allows you to display additional information about your site's pages in the search results. To set up SEO Rich Snippets, go to Marketing > Advanced SEO Suite > Settings > SEO - SEO Rich Snippets and Opengraph.

Note

Structured data markup for Google Rich Snippets added by our extension is implemented via JSON-LD (JavaScript Object Notation for Linked Data). This method is recommended by Google Guidelines and is preferable to Microdata or RDFa usage(https://developers.google.com/search/docs/guides/intro-structured-data).

Snippets

Set up Rich Snippets for the following data types:

  • Product Rich Snippets - allows you to show product rating stars, prices, descriptions and other parameters in Google search results.

    • Enable Rich Snippet - Enables and disables adding Product Rich Snippets meta information to the product pages
    • Delete wrong snippets automatically - the current configuration will automatically cut incorrect snippets that were added in html
    • Item Description - allows you to add snippets of product Description or Meta Description.
    • Item image - add snippets of a Product image.
    • Item Availability - add snippets of a Product stock status.
    • Payment Methods - add snippets of preferred payment methods.
    • Delivery Methods - add snippets of delivery(shipping) methods.
    • Product Category - add snippets of Product Categories.
    • Manufacture part number - add the Manufacturer part number of products to the snippets
    • Brand Attribute - allows you to add an attribute code of the brand. If you want to add multiple attributes, use a comma separator. For example: country_of_manufacture, manufacturer
    • Model Attribute - allows you to add an Attribute Code of the model. If you want to add several attributes, use a comma separator. For example: model, car_model
    • Color Attribute - add an attribute code of the color. If you want to add multiple attributes, use a comma separator. For example: color, car_color.
    • Weight - allows you to add weight snippets. You can set it to use Grams, Kilograms or Pounds.
    • Dimensions - if enabled, snippets with dimensions will be added (height, width or depth have to be configured). If the option is enabled, the following additional fields will appear:
      • Unit - if you use a numeric value for the dimension, you can set a dimensional unit. For example: cm, mm, inch.
      • Height Attribute - add an attribute code of the height.
      • Width Attribute - add an attribute code of the width.
      • Depth Attribute - add an attribute code of the depth.
    • Product Condition - if enabled, snippets with a product condition will be added (Condition Attribute, New Condition Value, Used Condition Value and Refurbished Condition Value have to be configured). If the option is enabled, the following additional fields will appear:
      • Condition Attribute - add an attribute code of the product's condition.
      • New Attribute Value - add the value of the new product's condition. Get the value from the attribute of the condition.
      • Used Attribute Value - add the value of a used product's condition. Get the value from the attribute of the condition.
      • Refurbished Attribute Value - add the value of a refurbished product's condition. Get the value from the attribute of the condition.
      • Damaged Attribute Value - add the value of a damaged product's condition. Get the value from the attribute of the condition.

    Note

    https://mirasvit.com store uses product snippets added by Mirasvit SEO Suite, so you can freely view some examples.

    Note

    If you've marked up your site's content, test your markup using the Structured Data Testing Tool, and check the common issues above, remember that it takes some time for rich snippets to appear in the search. Product and Category Rich Snippets will appear only after Google indexation.
  • Category Rich Snippets - allows you to add Rich snippets to the category's pages. Snippets are created using the schema.org markup schema and microdata format. There are these options available to select:

    • Delete wrong snippets automatically - Current configuration will automatically cut incorrect snippets added in html
    • Enable Rich Snippet - Enable and disable adding Product Rich Snippets meta information to category pages
    • Product Offers - add enabled in stock product offers on the category pages.
      • For current page - information about the products will only be added from the current page.
      • For current category - all information about all the products from the current category will be added.
  • CMS Page snippets - allows you to add snippets to CMS pages.

  • Organization snippets - allows you to add store information snippets.

    Enable Organization snippets - allows you to enable or disable adding Organization snippets. If this option is enabled, the following additional fields will appear:

    • Name of Organization - sets the store name.
      • Add Name from Store Information - if the option is selected, the store name will be set from Stores > Configuration > General > General > Store Information > Store Name.
      • Add Name manually - allows you to add a name manually in the field Name Text for Organization Rich Snippet.
    • Country Address - sets the country address.
      • Add Country Address from Store Information - if the option is selected, the country address will be set from Stores > Configuration > General > General > Store Information > Country.
      • Add Country Address manually - allows you to set the country address manually. For example, USA.
    • Locality Address - sets the locality, allows you to set the Locality Address manually. For example, Mountain View.
    • Postal Code - sets the postal code.

      • Add Postalcode from Store Information - if the option selected, the postal code will be set from Stores > Configuration > General > General > Store Information > ZIP/Postal Code.
      • Add Postal Code Manually. For example, 94043.
    • Street Address - sets the street address.

      • Add Street Address from Store Information - if the option is selected, the street address will be set from Stores > Configuration > General > General > Store Information > Street Address.
      • Add Street Address manually - allows you to set the street address manually. For example, 1600 Amphitheatre Pkwy.
    • Telephone Number - sets the store telephone number.
      • Add Telephone Number from Store Information - if the option is selected, the telephone number will be added from Stores > Configuration > General > General > Store Information > Telephone Number.
      • Add Telephone Number manually - allows you to set the telephone number manually.
    • Fax Number - sets the fax number.
    • Email - sets the store email.
      • Add Email from Store Email Addresses - if the option is selected, the email will be set from Stores > Configuration > General > Store Email Addresses > General Contact > Sender Email.
      • Add Email manually - allows you to set the email manually.
  • Rich Snippets Breadcrumbs - allows you to add Breadcrumbs to rich snippets. With this setting, you have several options:

    • Disabled - Rich Snippets structured data won't be added to the breadcrumbs block.

    • Breadcrumb - structured data will be added, as shown on the image below:

    breadcrumb

    • BreadcrumbList - structured data will be added, as shown on the image below:

    breadcrumblist

    Note

    Please note that structured data is added only to links in the breadcrumbs block. Structured data is not added to a text category or product name, if it is not presented with a link.

Open Graph

  • Facebook Opengraph allows Facebook to display information about your pages in a more attractive way when users share links to the pages of your store. To use this option, you need to add the Facebook button with another extension. You can test this option here: Open Graph Debugger.

    There are these options to select:

    • Category Opengraph - if the option is enabled, Facebook Opengraph tags will be added to the store category pages.
    • Enable Cms Opengraph - allows you to add Opengraph tags to the store CMS pages.

Twitter

  • Add Twitter Summary Card allows Twitter to display information about your pages in a more attractive way when users share links to the pages of your store. To use this option, you need to add the Tweet button with another extension. You can test this option here: Card Validator.

    You can choose one of two card variations:

    • Summary Card - is designed to give the reader a preview of the content before clicking through to your website.
    • Summary Card with Large Image - is designed to give the reader a rich photo experience, and clicking on the image brings the user to your website.
  • Twitter username - @username for the website used in the card footer.