Customer Segmentation Suite for Magento 2
Customer segmentation is one of the central principles of marketing.
The Magento 2 Customer Segment extension allows you to split customers into segments according to the rules and then use them in other extensions.
It allows merchants to use communication channels with customers in the most effective way. Also, it will decrease the financial resources needed for marketing.
Customer segmentation is one of the central principles of marketing.
It allows merchants to utilize communication channels with their customers in the most effective way. Also, it decreases the financial resources needed for marketing.
Segment customers' based on powerful and flexible rules
Magento 2 Customer Segment extension allows you to split your customers into segments according to your rules and then use these segments in the other extensions.
Customers can belong to any of the deliniated segments. The extension works both with registered and non-registered customers (those who placed their order without registering).
Customers can belong to any of the multiple segments you have created . The extension works both with registered and non-registered customers (those who placed their order without registering).
The rules can use the following data about a client for segmentation:
- Customer Attributes (e.g. gender)
- Billing/Shipping address attributes (e.g. country, state)
- Order Address Attributes
- Total or Average Sales Amount
- Number of Orders
- Purchased Quantity
- Status/date of the last order
- Amount in the current shopping cart
- Number of products in the current shopping cart
- Number of products in Shopping Cart / Wishlist / Gift Registry
- Products that were bought before
- Products that were viewed before
Personalized Discounts
The extension allows you to use segments in the cart price rules. Thus, you can provide a personalized discount for your customers based on the particular segment a customer belongs to.
Move customers between groups
The extension allows you to move customers between different customer groups depending on the segment they belong to.
Insightful reports
Our customers' segmentation Magento 2 extension provides sales reports for each segment.
Segment Customers Preview
Quickly preview individual customers to find out whether they match a specific segment or not.
Export Segment Customers
Automatically export segment's customers upon refresh completion.
Export .csv file with a relevant audience for Facebook ads.
Segment History
Check the history of a particular segment to see how its quantity and quality have changed over time.
Integration with other modules
Our Magento 2 Customer Segmentation Extension is integrated with the following extensions:
- Follow Up Email - you can send different emails based on the group a customer belongs to.
- Advanced Reports - you can use segments in building different types of reports.
- Gift Registry - you can assign a customer to a segment depending on the products that are in their Gift Registry.
- Reward Points - you can use customer’s segments in the Earning and Spending reward rules.
- Magento Newsletter - you can now use all the power of the segment's rules to partition your newsletter audience more precisely.
We will keep adding integrations with Magento and Mirasvit extensions. Feel free to contact us if you need a specific integration for this extension. Our goal is to provide customer segmentation in Magento 2 for the majority of our extensions.
Thank you Mirasvit!
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You can customize extensions according to your needs and requirements.
The Module is easy to install and upgrade, just follow our step-by-step user guide.
No core modifications. Just use the composer or copy the extension’s files to the root directory of your store.