Magento 2 Reward Points, Referral and Loyalty Program Extension

Business Value

Improve your retention rate, increase customer loyalty and invite quality leads!

Opportunity: Loyalty and referral programs are among the best tools for boosting your online store's growth rate. A loyalty program encourages customers to return to your store. It'll also help you establish an emotional connection between them and your brand, helping nurture customer loyalty. A referral program encourages customers to promote your business among their friends and family, supplying you with curated leads.

Problem: By default, Magento includes neither a loyalty nor a referral program. You'll have to either reward your customers manually or add external systems - and cause extra work for very little reason.

Solution: The Magento Customer Reward Points extension is incredibly robust. It includes both a loyalty and a referral program. It lets you control the way your customers earn and spend points, who gets rewarded for referrals, how the notification messages work, if the program has tiers, and more. This Magento reward points system is a sure way to make your customers more loyal and profitable on top of attracting more leads!

How It Works

This module's loyalty and referral programs are point-based. Customers can earn points for various actions, including but not limited to making purchases and referring others to the store. They can then spend these points on store products.

Even though the extension is very powerful, setting it up is very simple. Just establish the point earning and spending rules, and you're good to go.

Tried-and-tested Growth Opportunities

Unmatched Flexibility

Set up the program the way you want it

The module's customization opportunities are unparalleled. Not only does it support a wide variety of events, but you can also change the duration, edit the customer group, and set special conditions for any of them. The module will definitely fit your exact business needs.

• Earning Rules
• Spending Rules
• Notifications
• Manual Reward Management

Encourage spending and sharing

You can reward your customers for a vast array of actions on your site, such as:

• Signing up
• Placing an order
• Referring a friend
• Writing a review
• Having a birthday
• X days of inactivity
• Creating an RMA
• Subscribing to the newsletter
• Facebook share

• Facebook like
• Twitter tweet
• Pinterest pin
• Joining the affiliate program
• Rising to the higher tier
• Falling to the lower tier
• Signing up for push notifications
• Referred customer signing up
• Referred customer placing an order

Control how to, when, and who redeems the points

Magento Rewards Points system also lets you thoroughly customize the way the customers spend their points. You can define:

• How long a particular rule is going to be active
• How long it'll take for points to expire
• How many points a customer can spend per order
• What kind of cart attributes the rules apply to
• What kind of customers the rules apply to
• What kinds of goods the customers can purchase using points.

Help the visitors learn your rules

You have to make sure that customers understand how your program works clearly. The module provides extensive notification rules: you can control what kind of information, where and under which circumstances you're going to display it. This is great if you'd like to optimize the funnel, increase the average order value, promote specific deals, and more.

For example, should your customer add only a single product to cart, you can display: “Buy another and receive extra points”, - right on the cart page. This will encourage them to go to the checkout with more goods.

Last but not least, the module sends automatic notifications each time the customer's point balance changes. They won't have to go to your site to remember how many points they've got remaining.

Give out spontaneous rewards or prevent abuse

Customers love nice surprises, so you can assign them points yourself in order to cultivate their loyalty. Your support team can assign points as a form of compensation, too.

You can also help customers redeem points manually or punish bad actors by removing points from them altogether.

Limitless Potential

You can do more than give out points in the background

With customization opportunities so extensive, the Magento 2 Loyalty Program extension is mostly limited by you and your partners' imagination. Here are some ways to get the most out of it:

• Cross-selling
• Promoting Specific Products
• Reactivating Dormant Customers
• Creating Urgency

Increase your average order value

You can reward significantly greater numbers of points for purchasing complementary products or bundles.

This will make your existing cross-selling setup even more efficient.

Complement your sales or substitute them entirely

Rewarding more points for certain products is very similar to having a sale with actual discounts.

However, you'll get much more out of it in the long run. The customers will have to return and buy more in order to redeem the points.

Recapture the interest

You can set a rule that rewards points to customers if they've been inactive for a long time or reward those customers manually. The Magento 2 Loyalty Program will then send a balance change notification.

This will create a perfect opportunity for customers to come back to your store and check how they can spend their rewards.

Give the customers a nudge

You can make the points expire faster. The module will automatically notify the customers a week prior to their points' expiration date.

That will encourage the customers to redeem their points - and spend more.

Customer Tiers

Get people to spend even more

You can split the program into an unlimited number of tiers. Customers in each tier can earn a different number of points for each action, and spend a different amount of points for the same amount of money while redeeming them. You can also add unique benefits with Magento conditions and make the higher tiers more valuable. The better their benefits are, the more customers will spend to get there!

Customer tiers are valuable to you as well. They take advantage of gamification: the tier list is essentially an incomplete task, and customers will be psychologically inclined to spend more to complete it. Not only that, tiers create a hierarchy, and many customers will want to spend more in order to secure a higher status.

Referral Program

Gain curated leads passively

Magento Customer Reward Points module comes with a fully-featured referral program at no extra cost! It can work in two ways:

Excellent UX

• Comprehensive Dashboard
• Seamless Customer Journey

Everything the customers need is in one place

Reward Points for Magento 2 adds a page with all the relevant information to the account dashboard.

Customers will be able to see the ruleset, their tier, the number of points they have, and their transaction history there.

They'll also be able to refer someone via email or a URL from that page.

Guide the customers without diverting the funnel

The notifications will smoothly deliver the gist of the program's rules to customers while they're browsing your catalog and making purchases.

Powerful Analytics

• Full Transaction List
• Built-in Reports

Find out who the most profitable customers are

There's a complete list of point-related transactions in the admin panel. You'll be able to see how many points each customer has earned or spent.

No transaction will ever slip through the cracks!

Analyze the entirety of the program

The reports will let you ensure you're earning more than you're losing while giving out points as well as help you fine-tune your program.

API Support

Connect the module to other services

The extension supports GraphQL, REST, and SOAP, so you can easily integrate your program with external software. For example, you can connect your app and let customers redeem their points on mobile.