Magento Follow Up Extension

Follow Up Email

Trigger messages have proven to be a reliable tool of email marketing with a very high rate of response and conversion. Follow Up Email can bring up to 40% of the total income that you receive through the email distribution.

Compatible with:

Community -
Enterprise -
Follow Up Email is rated 5 out of 5 based on 50 user reviews
50 reviews
Screenshots 12 click to zoom

Top 5 Reasons to choose Magento Follow Up Email by Mirasvit

  • Powerful and flexible email editor

    Editing without limitations. You can include to email any block, text, order information, coupon etc

  • Analytics & insights

    Not just clicks. Our extension can track number of readers, clicks, placed orders and new reviews.

  • Flexible Rules

    Send emails only to relevant customers. You can send emails depends on purchased products, customer group, order attributes.

  • Easy to get started

    Get set up within minutes and start making your customers happy.

  • A cost-effective solution

    There are no annual or monthly fees, just purchase and use.

Some companies do not want to annoy their customers, and so do the mailing once a month. Some companies would like to send emails to the customers much more often, but they do not have the resources to prepare the high-quality emails weekly. With this extension, you will not lose the huge potential of email marketing.

The extension allows you to solve the following tasks:

  • to remind on the abandoned cart
  • to do the cross-sell based on the shopping cart or the previous sales
  • to remind of yourself the old customers who have not visited your site for a long time
  • to offer a discount (coupon code)
  • to remind customers of the need to re-order (for example, if you sell consumables)
  • to congratulate on birthday or other celebration
  • to automate emails with tracking information, after change order status New
  • to maintain good relationship with customers, to increase their loyalty
  • to turn the potential customers into buyers

Upon the occurrence of an event (making order, change of the order status, new abandoned cart, etc.), the extension automatically generates the chain of mails to be sent to the customer for a certain period of time, thereby reminding the customer of your store, order, cart, bought products, etc. Before sending the letter, the extension analyzes the previous activity of the customer based on rules (opening letters, go to the link, making order, number of reviews), and depending on it can change the message chain.

Improve Conversation Rate

  • Track and send emails to visitors who abandons a checkout

    Extension track all shopping carts and can send follow-up to customers or not registered visitors who abandoned their shopping carts.

    Extension automatically capture (using ajax) customer name and email address on all store pages (checkout, newsletter, registartion form etc)

  • Restore customer shopping cart just by one click on direct link in email

  • Auto-login customer by click on any link in email

Sell more and build customer loyalty

  • Ask review

    Extension can automatically send ask review emails after some time after purchase.

    Additonaly you can configure mail-chain with few messages, if customer not place review after first email.

  • A winback messagge

    Extension can send a winback message after some time out to customers who not visit store.

  • A product recommendation

    Extension can send product recommendation emails based on previous customer purchases.

  • Greet customers on their birthdays

  • Ability to integrate coupons in email

    You can specify what shipping rule related with email and extension will automatically generate unique coupon code to each email with ability to set up coupon lifetime

Analyze the efficienty and improve your emails

With Follow-Up Email you can easy tracking your email marketing performance and improve it.

  • Performance statistics for the email marketing Must Have

    • Track number of placed orders or reviews by clicking on the emailed link
    • Track number of visits by clicking on the emailed link
    • Track number of readers (visitors who open emails)
  • Ability to integrate Google Analytics tracking

  • Detailed statistics by each company / trigger

For Administrators

  • Extended set of events

    Email chain can be triggered and cancelled by one of these events:

    • Customer

      • Customer Logged In
      • New customer signup
      • Customer birthday
      • Customer activity
      • Newsletter subscription
      • Newsletter unsubscription
    • Order

      • Order obtained new status
      • Order obtained '###' status
    • Shopping cart

      • Abandoned Shopping Cart
      • Product price was changed
    • Wishlist
      • Product was added to Wishlist
      • Wishlist shared

    additionally you can add own events without changing extension

  • Flexible rules and conditions

    Ability to specify additional rules for start and stop of trigger:

    magento email extension

    • Customer
      • Group
      • Lifetime sales
      • Number of reviews
      • Number of orders
      • Subscription status
    • Shopping cart
      • Total quantity of products
      • Total count of products
      • Subtotal
      • Product(s)
      • Category of products
    • Order
      • Total quantity of products
      • Total count of products
      • Grand Total
      • Product(s)
      • Category of products
  • Intuitive email builder

    Extension provide wysiwyg email editor. Also extension include few common magento email templates.

  • Ability to import templates from MailChimp to Magento Follow Up Email extension

  • Ability to set the trigger’s period of activity

    magento send follow up

  • Ability to specify a delay of sending mails in days, hours, minutes

  • Ability to specify different coupons for different items of the chain

  • Ability to display additionally Related Products, Associated Products, Upsells Products

  • Ability to view the sent mails

  • Ability to view the queue of mails to be send

  • Ability to generate email for past events

  • Ability to specify an SMTP server to send mails

  • Sandbox mode

    If sandbox mode enabled, all mails are send to the test email

Additional Features

  • Direct link to unsubscribe in email
  • Direct link to viewing the email in browser (not display correctly? View in browser)
  • Rapid going from the mail to the store with automatic authorization




  • New rule condition 'Product stock quantity'




  • TES-36 #done - New events associated with review




  • TES-92 #done - Use store view settings to configure SMTP


  • TES-89 #done - Cross-sell source 'New Arrival Products'




  • Fixed an issue with trigger sandbox empty email




  • TES-88 - Fix issues related with tracking events 'Customer: Change group', 'Wishlist shared', 'Newsletter'


  • Description for email redirection




  • TES-85 Cross-sell source 'IWD Auto Related Products'




  • Fixed an issue with email observer




  • Do not display Magento debug info in the email templates
  • TES-78 Process only events associated with trigger
  • New rule condition 'Order: status'




  • Description for customer methods 'getPrimaryShippingAddress'/'getPrimaryBilliningAddress'




  • New method for adding product to cart 'getAddToCartUrl'
  • ADVR-110 Ability to convert extension's email templates to transactional emails


  • Support of extension's methods within transactional emails




  • Typo in method name 'getFormattedPrice'


  • TES-84 Performance improvements




  • TES-83 Manage customers subscription


  • TES-82 Set variables for transactional email templates




  • Ignore 'is missed' when sending email queue manually




  • Fix using helper from advn (affects from 1.0.2)




  • Use original recipient email for unsubscribing and validation




  • Use Magento response for output
  • Set higher priority for test email




  • TES-62 Issue with the tracking image in Gmail




  • Public visibility for callback method
  • TES-79 Fix small incompatibilities with Magento ver. (affects all)




  • Fix short array syntax issue (affects from 1.0.5)
  • TES-77 Fix issue with the shipping rules for the trigger




  • TES-74 New customer event 'Subscription status change'


  • Updated user manual




  • Added FAQ section




  • TES-72 Set email queue status to 'Error' if its content contains PHP erros


  • System config was renamed
  • Use less than instead of greater than
  • Cron job name should be unique
  • TES-75 - Fixed problem of outputting images


  • Information about event Abandoned Shopping Cart
  • Information about retrieving order tracking number in the email template


  • TES-76 Note for using shopping cart price rules




  • TES-73 - Additional information on the email template methods
  • Info about trigger testing and coupons


  • Save all recipient emails to SMTP mail model
  • Better performance for the event order_status and manual generation of the email queue

Sort by: Most helpful Newest
  1. 3 people found this review helpful
    Great product with huge potential

    I love the product, the support team is quick and extremely effecient.

    The product could provide more default event criteria which can allow for a wider amount of triggered campaigns. While saying that with what is there you can do quite a lot, this a definite MUST HAVE for any sort business type big or small.

    Would be useful if we could have input on the development roadmap.

    Good job guys

    By Lance on January 29, 2014 Verified Purchase
  2. 2 people found this review helpful

    The extension works very well, the support is great!
    Solves all the problems of Magento's email!

    By Bruno on August 26, 2013 Verified Purchase
  3. Can't get better

    Mirasvit is been the best extension provider for us. They give amazing support. We have no easily setup automated marketing mails to our customers based on their behavior.

    By Sudheer on May 5, 2016 Verified Purchase
  4. Exactly what we were looking for.

    We like the way the email templates are so easy to set up. Once you have your design layout set (you can use the one supplied and drop in your logo). It is just a matter of creating the email and triggers. More importantly is the trust we have with the developer. They are quick to reply to questions (considering the time zone difference) and willing to assist. We also just bought Sphinx Search Ultimate.

    By Axtore on May 2, 2016 Verified Purchase
  5. This is a MUST HAVE!

    This is definitely a must have for EVERY Magento store. It builds customer relationships on top of the email, getting back customers who haven't visited in a while, reminding them of their abandoned cart / orders, asking for reviews or feedback, all in an automatic way. With one-time setup, I can see this extensions brings more value than any other extensions combined!

    By Yang on April 17, 2016 Verified Purchase
  6. Great for collecting reviews

    We used this extension to collect reviews from customers shortly after dispatch of their order. It works really well and is easy to configure. Just a bit of styling of the email template and we were able to retrospectively send emails to all customers who had placed an order in the last 6 months. The default email template linked to the product page but Mirasvit change the code for us so that we could direct customers to the product review page. I would definitely recommend this extension.

    By Mark on March 7, 2016 Verified Purchase
  7. Amazing features

    Great extension with amazing features. We can create truly awesome emails to send to our customers.

    By Nick on February 9, 2016 Verified Purchase
  8. Awesome, really generates more sales

    Works exactly as advertised, easy to install

    By Raymond on January 29, 2016 Verified Purchase
  9. Great Extension

    It saved so much time for us and brought more sales.

    By Joseph on December 21, 2015 Verified Purchase
  10. Excellent!

    Great concept from Mirasvit! I love the cart restore button which auto logs in the customer with his cart items populated. Thank you!

    By Hashid on November 12, 2015 Verified Purchase
  11. Works great

    Just with the abandoned cart option alone, this extension proved it's worth. I love the extensive trigger options and the wysiwyg way you can design your emails in the back-end of Magento. Highly recommended!

    By Bojan on November 12, 2015 Verified Purchase
  12. Great extension

    Great and easy to use extension.

    By Ivan on October 30, 2015 Verified Purchase
  13. Great

    If you have the time and patience to set up the proper follow up emails, you will get an unbelievable ROI.
    We did it and the response and increase in sales has been amazing.
    Great job by Mirasvit once again!

    By Haim on October 7, 2015 Verified Purchase
  14. Fantastic job!

    Really really great extension! The best for us!

    By Filipe on October 7, 2015 Verified Purchase
  15. Very useful

    This extension grabs the name and email of customers, so you can send the abandoned cart emails to customers who stop the checkout process and don't create an account.

    By Tatsuro on October 2, 2015 Verified Purchase
  16. Great Extension

    I already installed and I will absolutely recommend this extension.
    This will increase your seals if you do a good job with your email follow up promotion.

    By Miguel on September 18, 2015 Verified Purchase
  17. Great ROI

    This module had an ROI of approx. 2 days in our shop - thank you very much for this great piece of software!

    By Christoph on September 16, 2015 Verified Purchase
  18. Increase your sales and client loyalty

    Thanks Mirasvit for this great module! With this solution, we have received a few additional sales for a short time, this investment quickly pays for itself.

    By Vadim on August 18, 2015 Verified Purchase
  19. great extension

    does what it say it does!

    By Ghio on August 17, 2015 Verified Purchase
  20. formally known as the email trigger suite!!

    EXCELLENT auto email responses

    By Yakesh on August 14, 2015 Verified Purchase
  21. Great Extension, Great support.

    Just updated the extension. It turned out that there are a lot of core improvements since the previous version that I had, because of that I lost my settings. MIrasvit support was great again and helped me recover my setup quickly. Keep the good work.

    By Svilen on August 14, 2015 Verified Purchase
  22. Good extension

    It gives us an opportunity to create another touch point with customer.

    By Jeff on August 12, 2015 Verified Purchase
  23. Nothing short of amazing

    Great extension. Love you guys at Mirasvit for providing this!

    By Boluwatife on August 11, 2015 Verified Purchase
  24. Very complete, little technical

    Very complete and smart setup of FUE. Good work. and

    By SN on July 31, 2015 Verified Purchase
  25. Mirasvit is great!!

    We are always so glad to see the name Mirasvit when we are looking for extensions. It is a pleasure to work with their friendly support. Any problems which occure are quickly solved. Their extensions always over-exceed our expectations but are not overloaded with useless features.

    The Magento Core team could learn a lot from this extension! The Analytics-tracking feature and Email Trigger work perfectly!
    When creating E-Mail templates you can view changes instantly, this eases the annoying process of designing an Email. Additionally you can directly write PHP code in the template allowing you to send dynamic emails.

    Our customer is happy, we're happy, everything is great!

    Thank you!!!!

    By Peter Yost on July 28, 2015 Verified Purchase
  26. Good product

    This product has helped to automate several of events which is helping us to increase the conversions and as well increasing the returning customers rate

    By Mallesh on July 21, 2015 Verified Purchase
  27. Needed this!

    Needed something like this, which will send follow up emails. After installation there were some problems but mirasvit fixed them promptly.

    We gave an idea to include a new feature, after implementing that it will be even better!

    By MA on July 21, 2015 Verified Purchase
  28. Very useful

    We just started to use it and it looks very promising. Very useful extension!

    By Matej on July 17, 2015 Verified Purchase
  29. Third time purchasing module

    As headline said this is the third time I'm purchasing this module and reason is that it works great and it boost our sales.

    By Anže on July 16, 2015 Verified Purchase
  30. Great Extension

    The followup email extension works well and without any issues. The only feature I would like to see added is an option to set a trigger to not repeat for the same customer over a set period of time. Otherwise customers can end up queuing multiple abandoned cart emails.

    By Neal on July 4, 2015 Verified Purchase
  31. Great Tool

    This extension works amazingly well. So far, we have only sent a few test emails, but everything works flawlessly and as expected. We found the extension configuration to be mostly intuitive and setting up a few triggered emails was easy.
    I can see this as an excellent tool for driving customers back to your store.

    By Altdev on June 26, 2015 Verified Purchase
  32. Solid and stable extension

    We have this extension now already for 1 years on our site and it has been working excellent and without any issues

    By László on June 19, 2015 Verified Purchase
  33. Great way to retain customers and gain lost orders

    We use this extension to retain our customers, get reviews, and convince potential clients to order.

    By David on June 12, 2015 Verified Purchase
  34. Great Extension!

    This extension works as expected. Great costumer support.

    By Albert on May 6, 2015 Verified Purchase
  35. Enterprise Features for Community Edition

    This extension brings Enterprise features to your Community Edition. Congratulate your customers to their birthday, requests product reviews, take care of your customers with follow up emails. Everything is well thought, good organized and easy to use because Mirasvit knows how to do it.

    By Sven on May 5, 2015 Verified Purchase
  36. Great module for great price

    I highly recommend buying this module because it is working really great.

    By Nastja on April 8, 2015 Verified Purchase
  37. Great extension

    Really good quality follow up email extension. Easy to use and reliable. And as always flawless support from Mirasvit team.

    By Robert on March 28, 2015 Verified Purchase
  38. Works perfectly

    Even the installation of version 1.0.1 was not straight forwards, , the support provided by Mirasvit was just perfect. All issues solved quickly and the extension works without any issues.

    By Agnieszka on March 9, 2015 Verified Purchase
  39. Fantastic!

    A must have extension. Saves alot of work! Support is excelent and fast. Recommended.

    By Xander on March 5, 2015
  40. Extension really very useful and that works very well.

    Extension really very useful and that works very well.
    We are very happy to have purchased. Technical support is excellent.

    By Pietro on February 23, 2015 Verified Purchase
  41. Very nice

    I have installed this module for a client. It's very well put together and works great. There where some issues but the Mirasvit team fixed them in no-time.

    By JGH on February 19, 2015 Verified Purchase
  42. Just what i wanted

    excellent product!

    By George on January 27, 2015 Verified Purchase
  43. best follow up extension you can buy

    I have already bought 2 other follow up extensions from other developers.
    both also have after bugfix try from support does not work with 1.8.1 on my custom store.
    the developer of this plugin here were the only ones who could fix me all magento conflicts with other extensions. Support time is shorter than 24 hours.
    Thanks again to Alexander :)

    By Imbait on October 23, 2014
  44. Absolutly great support team!!

    Miravist team is fantastic! Really! Their support is very professional and helpful! I had a special need with this extension, and they help me perfectly!
    And they send you an email with all the detailed changes!

    One word: PERFECT

    By Filipe on October 16, 2014
  45. excellent

    I bought 6 modules mirasvit is absolutely no problem, all is working great, very clean code

    By Turgay on September 4, 2014 Verified Purchase
  46. Love the flexibility

    This extension provides exactly what we needed. It is easy to setup an email trigger and to customize your designs. I really like it.

    By Daniel on April 14, 2014
  47. Nice Extension

    I'm using Magento C 1.8. It looks great! and provides nice support.

    By Dotsquaresltd on January 22, 2014
  48. весьма неплохо

    в события, отменяющие цепочку писем, неплохо было бы добавить "оставление отзыва". если человек отреагирует на первое письмо, второе и третье будут сильно раздражать.
    и ещё неплохо было бы добавить к условиям запуска наличие среди покупок клиента определенного товара (или одного из группы товаров).

    By Vadym on January 12, 2014
  49. Very professional support

    the support is very good, we had an issue wi the tools, and immediately they remotely connected and resolve the issue...

    By Romain on October 3, 2013 Verified Purchase
  50. Very interested

    Looks similar to other I have seen. ;)

    But I must say some of the elements really sound interesting. And to date we have only had good and fast support from Mirasvit.

    By Snh on September 8, 2013

Reasons to choose Mirasvit

Client focusing and satisfaction

It is our main goal. A big part of our new clients come from referrals from our existing clients. Our professional team of developers, marketers and support invest the best knowledge and experience, so you could come back to us again and again.

Remarkable support

30-days free and high quality support. We make an effort to satisfy you with work of every module you have purchased in our store. Helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.

Risk-free Investment

30-days money back guarantee. If you are not satisfied with work of our extension for any reason we provide a full refund.

Constant improvements and upgrades

We provide you 1 year of free updates. We constantly add new features to all our modules. We are absolutely interested to hear your opinion and to implement your suggested features in our future developments.

Comprehensive Documentation

We provide an expanded user guide for every our extension, so you can find answers for all your burning questions.

Unencrypted source code of our products

You can customize extensions according to your needs and requirements.

Usability and Performance

Module is easy to install and easy to upgrade, just follow step by step our user guide.

Safe Magento updates

No core modifications. Just copy extension files to store root directory.