Quick Start
Our TikTok Pixel for Magento 2 is a simple, yet powerful extension that allows you to collect data about the actions of visitors on the site and then adjust advertising in TikTok based on this data.
Pixel data can be used to:
Creation of marketing audiences — individual audiences based on user actions on the site;
Optimizing ad delivery — targeting audiences that are more likely to take action on the website;
Campaign Performance Measurement — Ad performance and return on ad investment (ROAS) based on a series of specific conversion events.
Configuration Settings
The module TikTok Pixel for Magento 2 requires a prior configuration before it is fully ready to use.
Navigate to Store > Settings > Configuration > Mirasvit Extensions > TikTok Pixel & API to open the module's settings.
| Option | Description |
|---|---|
| Enable TikTok Pixel | Set it to yes to allow integration of TikTok's tracking code into your website, |
| TikTok Pixel ID | Field for a Unique identifier assigned to the TikTok Pixel that you create within your TikTok Event Manager account. Tools->Events->Data sources->Select Your Pixel->Copy it's ID |
| TikTok Pixel code | Paste here a piece of JavaScript code provided by TikTok. This code snippet contains your unique TikTok Pixel ID and is responsible for tracking user interactions on your website, such as page views, clicks, and conversions. |
| Access Token | A field for a unique identifier provided by TikTok that allows to securely connect your server directly to TikTok Event Manager. Tools->Events->Data sources->Select Your Pixel->Settings Tab->Scroll Down to the "Access Token Generation"->Generate Access Token |
Setup TikTok Pixel
In order to connect your Magento 2 store to the TikTok using our extension, it is required that you create a business account on TikTok. Get started with the TikTok Pixel.
1. Install Pixel in your store
In your Magento admin navigate to Store > Settings > Configuration > Mirasvit Extensions > TikTok Pixel & API do the following:
- Set Enable TikTok Pixel to yes
- In TikTok Pixel ID paste the Pixel identification number obtained on the step one
- In TikTok Pixel code paste the Pixel snipped code
- In Access Token paste the API access token
Note
TikTok Pixel may require some time for activation. It may take from several minutes to several hours before Pixel will start sending data to your Business account.