Magento 2 TikTok Pixel Extension
Add the TikTok pixel to your Magento 2 store and send the same events from your server through the TikTok Events API, so your TikTok ads optimize on complete data.
The extension tracks 8 standard TikTok events, from product views to placed orders, merges browser and server copies by one event ID, and sends the same events and order totals as our GA4, Facebook Pixel and Mixpanel extensions.
- Send 8 standard TikTok events from every store page.
- Send the same events from your server through the Events API.
- Keep tracking orders when an ad blocker stops the pixel.
- Send order values with or without tax.
The TikTok pixel runs in the shopper's browser, so ad blockers and dropped connections stop part of your events. TikTok then optimizes your ads on incomplete data and reports fewer orders than your store actually took.
The extension adds the TikTok pixel to every page without theme edits and sends 8 standard TikTok events twice: from the browser and from your server through the TikTok Events API. Both copies carry one event ID, so TikTok counts each event once.
Main features of the Magento 2 TikTok Pixel extension
- TikTok pixel on every store page, no theme code to edit
- 8 standard TikTok events, from product views to placed orders
- Events API: the same events sent from your server
- Browser and server events deduplicated by one event ID
- Advanced matching with hashed email and phone
- Order value with or without tax, per store view
- Same events and settings as our GA4, Facebook Pixel and Mixpanel extensions
- Works with Luma, Hyvä and Hyvä Checkout, Magento Open Source and Adobe Commerce
Events API: events that reach TikTok when the pixel can't
The pixel alone depends on the browser. When an ad blocker or a weak connection stops it, the order still happens, but TikTok never hears about it, and your campaigns look worse than they are.
Every event goes from the browser and from your server
Once you add an Events API access token, the extension sends each event the pixel tracks from your server as well. If an ad blocker stops the pixel, the server copy still reaches TikTok.
One event ID, so nothing is counted twice
The browser event and its server copy share the same event ID. TikTok uses it to merge the pair, so an order seen by both the pixel and the Events API appears in Events Manager once.
Advanced matching helps TikTok recognize the buyer
Events carry the customer's email and phone number, normalized and hashed with SHA-256 before they leave your store, plus the TikTok click ID, the TikTok cookie, IP address and user agent. TikTok uses them to match a visit to a TikTok account and attribute the order to the right ad.
Which events the extension sends to TikTok
These are TikTok's standard events, under the same names you'll see in TikTok Events Manager. Product, cart, checkout and order events carry the product IDs, names, categories, prices, quantities, order value and currency; a configurable product or a product list is sent as a product group.
- View content
ViewContent - Search
Search - Add to cart
AddToCart - Add to wishlist
AddToWishlist - Start checkout
InitiateCheckout - Add payment info
AddPaymentInfo - Place an order
PlaceAnOrder - Customer registration
CompleteRegistration
With this data, you can build custom and lookalike audiences in TikTok Ads Manager, bring back shoppers who viewed products or left the cart, and let TikTok optimize delivery for placed orders rather than clicks.
Order value with or without tax
Analytics tools such as GA4 expect prices without tax, but TikTok often works better with the amount the shopper actually paid. Turn on "Include tax in event value" for a store view, and checkout and order events send TikTok tax-inclusive prices while GA4 keeps receiving them without tax. Shipping is never included.
Check the events before you spend on ads
A debug toolbar on the storefront lists every event as it fires, with the exact data sent to TikTok and a separate tab for each tracker. TikTok's own Pixel Helper and Events Manager show the same events on their side.
One data layer for all your ad pixels
The extension runs on the Mirasvit tracking layer, which is included in the package. It's the same layer our GA4 and Google Tag Manager extension, Facebook Pixel and Mixpanel use. If you add any of them, TikTok, Google and Meta receive the same events, products and order totals, and you set up the product ID (SKU or ID), attribute mapping, prices in the store currency, event exclusions and debugging in one place. Product and category views by search engine bots aren't tracked, and you can send custom events on clicks by adding a data attribute to any element.
How to connect TikTok Pixel to Magento 2
1. Connect the pixel. Paste your Pixel ID and the pixel code from TikTok Events Manager into the extension settings. You can use a different pixel for each website or store view.
2. Turn on the Events API. Generate an access token in your pixel settings in Events Manager and paste it in, so the server events start.
3. Check the events. Open the debug toolbar on your storefront, TikTok Pixel Helper or the Test Events tool in Events Manager.
The extension works with Luma and Hyvä themes (including Hyvä Checkout) without a separate compatibility package, with Content Security Policy enabled, and with Adobe Commerce B2B purchase orders. See the setup guide for details.
Save time by starting your support request online and we'll connect you to an expert.
Does the extension send events server-side through the TikTok Events API?
Yes. Add an Events API access token in the extension settings, and every event the pixel tracks is also sent from your server to the TikTok Events API. The browser and server copies share one event ID, so TikTok counts each event once.
How is the TikTok Pixel different from the Events API?
Both send the same shopping events to TikTok. The pixel sends them from the shopper's browser, so ad blockers and dropped connections can stop it. The Events API sends them from your server, so those events still reach TikTok. Using both gives TikTok the most complete data.
How do I connect TikTok Pixel to Magento 2?
Paste your Pixel ID and pixel code from TikTok Events Manager into the extension settings, then generate an access token in your pixel settings and paste it in to turn on the Events API. Check the events in the storefront debug toolbar or TikTok Pixel Helper. The setup guide walks through each step.
What is a TikTok Pixel and where do I find it?
It's a JavaScript snippet added to every page of your store that sends shopping events and basic visitor data to TikTok.
To find your Pixel ID and code, go to TikTok Ads Manager: Tools > Events Manager > Data Sources and select your pixel.
Does it work with Hyvä and Hyvä Checkout?
Yes. Hyvä themes and Hyvä Checkout are supported out of the box, with no separate compatibility package to install. The extension also works with Luma and with Content Security Policy enabled.
Do I need to buy the Tag Manager extension separately?
No. The extension runs on the Mirasvit tracking layer, which is installed with it as part of the package. If you also use our GA4 and Google Tag Manager, Facebook Pixel or Mixpanel extensions, they share the same events and settings.
Can TikTok receive order values with tax?
Yes. Turn on Include tax in event value for a store view, and checkout and order events send TikTok item prices and order values with tax, the amount the shopper actually paid. GA4 keeps receiving prices without tax. Shipping is never included. The setting is off by default.
Andriy Kovalenko We are committed to being open and transparent with our customers. When you purchase our module, you automatically receive one year of free support service and free updates.
Why is this important?
- Seamless Installation and Configuration: We understand that setting up a new module can take time to configure according to your specific needs. That’s why we offer a full year of free support. Our experienced team is here to assist you with installation, configuration, and any questions you might have. We're eager to share our expertise to ensure you get the most out of your purchase.
- Stay Updated with Magento (Adobe Commerce) Releases: Magento releases new versions approximately every three months. These updates can sometimes introduce compatibility challenges. To keep your store running smoothly, we provide a year of free access to the latest versions of our modules, ensuring that you can upgrade Magento and our modules without encountering any obstacles.
- Subscription Included: Renewing your subscription ensures continued access to the latest updates and support from our team. This means you can be confident that any issues you encounter with the extension will be resolved quickly and efficiently. You can cancel your subscription at any time without any additional fees.
These are our primary. A major portion of our new clients come from referrals from our existing clients. Our professional team of developers, marketers and support staff have invested the best knowledge and experience in the field into our work, so you know you can come back to us again and again.
One year free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.
30-days money back guarantee. If you are not satisfied with our TikTok Pixel for Magento 2 performance for any reason, we provide a full refund.
We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.
We provide an expanded user guide for every aspect of our Magento TikTok Events API, so you can find answers for all your burning questions.
You can customize TikTok Pixel Magento 2 extension according to your needs and requirements.
The Module is easy to install and upgrade, just follow our step-by-step user guide. Additionally, the extension is ready to use with the Hyvä theme.
No core modifications. The TikTok Pixel Magento 2 extension has been tested in a Magento Cloud environment and is fully compatible with it.