TikTok Pixel Magento 2 Extension
Are you running ads on TikTok and want to ensure every dollar spent is working effectively? Then you need data that helps evaluate campaign results and boost efficiency. Mirasvit's TikTok Pixel & API for Magento 2 does exactly that.
With this module, users' actions on your site will be tracked, and this data will be sent to your TikTok business profile. Based on this data, TikTok's algorithms will optimize the delivery of your ads.
As a result, each ad will reach those who are genuinely interested in purchasing your product. With TikTok Pixel by Mirasvit, you can:
- Track conversions and optimize campaigns: see how many people clicked on your ad, which ads were most effective, and how many visitors registered or purchased. Monitor and improve your campaigns so every click turns into a conversion.
- Create custom audiences: use data about your website visitors and their actions to segment audiences, ensuring each group sees the most relevant ads.
- Conduct remarketing: bring back lost visitors by re-engaging them with targeted ads, and increase your profits.
How This Extension Will Change Your Interaction with TikTok
Every month, TikTok is used by over a billion unique users. Most of them are more likely to trust products advertised on this platform than elsewhere on the internet.
This makes TikTok a very promising channel for product promotion, but it comes with challenges—the audience is extremely diverse, and social media trends are constantly changing.
To avoid wasting your budget, you need to see the results your ads deliver, understand which customer segments respond, how they interact with different pages of your store, and whether they complete the target actions your campaign aims for. That's exactly what our extension provides.
Which User Actions Can Be Tracked via TikTok Pixel
To connect your Magento 2 store to TikTok using our extension, you'll first need to create a business account on this platform.
With the TikTok Pixel & API module, a JavaScript code snippet will be added to your site pages, collecting data on user behavior from the browser.
This data will also be transmitted via the server using the API, ensuring no information is lost due to browser limitations or connectivity issues.
TikTok's algorithms will have all the necessary data to analyze and enhance your ad efficiency.
User behaviors tracked include:
- Customer Registration
- Content Viewed
- Search
- Order Placement
- Checkout Initiation
- Payment Added
- Adding an Item to Cart
- Adding an Item to Wishlist
This data about visitors can help you better understand your audience, see their journey, and refine your strategy for better profits.
Who Must Have This Module
Magento 2 TikTok Pixel & API Extension provides a range of competitive advantages and is essential if you:
- Want to ensure every dollar spent on advertising yields results.
- Aim to improve your advertising strategies and enhance their effectiveness constantly.
- Seek to significantly expand your customer base by targeting carefully selected audiences.
The TikTok Pixel & API extension is indispensable for online stores aiming to take their TikTok advertising to the next level, increasing conversions and strengthening their online presence.
How to Optimize Ad Campaigns with TikTok Pixel API
With TikTok Pixel, you can collect data on important events, such as page visits, adding items to the cart, and purchases. This helps you understand which steps lead to conversions, so you can focus on them.
By analyzing which campaigns yield the best results, you can adapt your strategy based on real data: adjust budgets, create the best ads, and target them to the right audiences.
For instance, using data gathered with the module, you can create lookalike audiences—groups of users with similar characteristics to your customers. This helps you attract new potential buyers to your store through ads.
You can also identify users who have already interacted with your site, such as viewing specific pages or categories, or even making previous purchases. By running a remarketing campaign, you can turn them into loyal customers.
How to Ensure Accurate Data Transmission
Understanding how the extension works and what data is passed to TikTok is very important for proper setup. That’s why the extension provides built-in functionality to check events in real-time.
This feature ensures that you can verify the accuracy and relevance of the data being transmitted, helping to avoid potential configuration issues.
Save time by starting your support request online and we'll connect you to an expert.
Why is TikTok important?
TikTok has a massive user base, with over 1 billion unique global users. According to studies by Material, TikTok users spread information about new products twice as effectively as other social media users. They are also more likely to trust products they see on the app.
What is a TikTok Pixel and where can it be found?
It's a JavaScript code pasted onto every store's page. This code allows you to send data about certain page events, along with basic user information.
To find this code, go to your TikTok Ads Manager and follow these steps: Tools > Events > Data Sources > select your pixel.
How is TikTok Pixel different from the API?
These are two methods of collecting user behavior data. The TikTok Pixel sends data from the browser, while the API sends data from the server. With the latter, you can obtain data regardless of ad blockers or cookie settings, ensuring no information is lost.
We are committed to being open and transparent with our customers. When you purchase our module, you automatically receive one year of free support service and free updates.
Why is this important?
- Seamless Installation and Configuration: We understand that setting up a new module can take time to configure according to your specific needs. That’s why we offer a full year of free support. Our experienced team is here to assist you with installation, configuration, and any questions you might have. We're eager to share our expertise to ensure you get the most out of your purchase.
- Stay Updated with Magento (Adobe Commerce) Releases: Magento releases new versions approximately every three months. These updates can sometimes introduce compatibility challenges. To keep your store running smoothly, we provide a year of free access to the latest versions of our modules, ensuring that you can upgrade Magento and our modules without encountering any obstacles.
- Subscription Included: Renewing your subscription ensures continued access to the latest updates and support from our team. This means you can be confident that any issues you encounter with the extension will be resolved quickly and efficiently. You can cancel your subscription at any time without any additional fees.
These are our primary. A major portion of our new clients come from referrals from our existing clients. Our professional team of developers, marketers and support staff have invested the best knowledge and experience in the field into our work, so you know you can come back to us again and again.
One year free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.
30-days money back guarantee. If you are not satisfied with our extension performance for any reason, we provide a full refund.
We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.
We provide an expanded user guide for every aspect of our extension, so you can find answers for all your burning questions.
You can customize extension according to your needs and requirements.
The Module is easy to install and upgrade, just follow our step-by-step user guide. Additionally, the extension is ready to use with the Hyvä theme.
No core modifications. The extension has been tested in a Magento Cloud environment and is fully compatible with it.