Advanced Product Feeds for Magento 2

Find the right starting point faster

Begin on a home screen with a curated list of popular marketplaces and shopping engines. Use the A–Z index as a quick filter or type a template name to jump straight to the one you need.

Clear grouping of actions keeps navigation simple, so choosing a preset and moving into configuration stays straightforward even with large catalogs.

Nothing in your feed template has to change

Assign a profile to your feeds and every reference to the target attribute picks up the optimized value. The template stays exactly as it was: a column that exported the product name yesterday exports the optimized name today.

When you want one field optimized and another left alone, reference the profile in a single column by its code, written as ai:<profile code>. A profile that fills several attributes exposes one reference per attribute, so you can take the color it derived without taking the size.

Where a profile is switched off, or simply has no value for a product yet, the feed emits the original value exactly as it does today. Turning optimization on cannot quietly empty a column.

See the bill before you pay it

Optimization runs on the AI provider you already configured in Mirasvit Core, so you spend on your own key. There is no separate subscription and no markup on our side.

Before enabling a profile, preview it on a handful of real products. You get the values it would generate, an estimate of the tokens involved, and how many calls the full run actually takes. Once it is running, the profile list shows coverage as a percentage next to the tokens spent so far.

Category mapping costs far less than the size of your catalog suggests. Products are grouped by the prompt they render, so the bill follows the number of distinct category and attribute-set pairs: a store with 300 categories costs roughly 300 calls whether it holds 3,000 products or 300,000.

Each profile either fills only what is empty or overwrites what is there. Category mapping defaults to fill-only, so your manual mappings always win and only the products you never mapped are ever sent.

Your exports stay exactly as fast as they are now

Optimization runs in the background on cron and every result is stored. Feed generation reads ready-made values and never waits on an AI call, so adding a profile does not add a second to your export time.

Under manual approval, generated values are held until you approve them and the live feed keeps serving the previous value in the meantime. Any single value can be overridden by hand or sent back for re-optimization.

Before a campaign launch, cover the whole catalog on demand with the mirasvit:feed:ai:optimize command instead of waiting for the background schedule to work through it.

Complement the patterns with dynamic attributes

Dynamic attributes let you create brand new attributes or alter the existing values depending on the conditions you specify or the values of other attributes. This greatly expands your customization options.

A store can have such dynamic attributes as product availability, shipping cost, stock status or others. For example, you can set the shipping price to $2 USD for products lighter than 20 lbs, and to $4 USD for products heavier than 20 lbs.

Take off the training wheels

Dynamic variables are even more robust than dynamic attributes. They let you use PHP functions to make sure that any possible variable fits your needs down to the last point.

Using dynamic variables lets you add more flexibility to your Magento product data feed. For any product, get a Global Trade Item Number (GTIN), change its final price, show the available quantity from all stocks, etc.

With dynamic variables, you can easily add a dynamically changing field of special price when the product's final price becomes lower than its regular value.

Your feed will always be up to date

Our extension supports several ways of updating the product feed and one of them is done automatically via cron job. You can set up the feed generation schedule at any time or day of the week.

Let's say you need to renew your Magento 2 Google product feed on Mondays and Wednesdays at 7AM. The Product Feed Magento extension can perform this automatically on schedule, making the process much more efficient.

Access any feed by its unique URL

Every generated product feed in your store gets its own unique link for access. Use this link for tracking purposes, for example, in Google Analytics. The extension can automatically add Google Analytics parameters to the product feed URL.

Depending on the shopping engine, this link can contain a txt, csv or xml file. The latter one can be used as a Magento rss product feed.

Send feeds straight to Google Merchant Center

You do not have to upload a file anywhere. Configure your Merchant ID and service account key once, switch Merchant Center on for a feed, and the extension submits it through Google's Merchant API.

Every feed carries its own settings: target countries, content language, feed label, how often Merchant Center re-fetches it on its own schedule, and whether the upload fires automatically after each generation or only when you press Submit.

Products are not the only thing you can send. Pick the content type on the feed and submit supplemental data, local and regional inventory, promotions, product reviews or merchant reviews. Feeds created from a built-in Google template arrive with the right type already selected.

The Google Shopping Promotions template publishes your active cart price rules, so percentage discounts, fixed discounts, free shipping and free gifts appear next to your products in Shopping results. For everything specific to that channel, see our Magento 2 Google Shopping feed page.

Merchant Center upload needs PHP 8.1 or newer and Google's own SDK installed alongside the extension. When the SDK is missing, the admin shows you the exact command to install it and cron skips the upload step rather than failing the whole export.

You can schedule the upload

Automate the delivery of your product feed to the shopping engines. Get the service's FTP, FTPS or SFTP credentials, add them to the feed, set the transfer mode and you're good to go. The extension will automatically deliver the files of the product feed.

Use the Test Connection button to verify the correct communication of your store with the servers of the shopping engine.

Remain in control

The extension can send an email after each successful feed generation and delivery, or after multiple failed ones. You won't have to sacrifice control for convenience.

Use one of the most powerful tools available

You can review feed reports in your Google Analytics account. Just set the desired UTM parameters and monitor them in Google Analytics reports.

Specify such parameters as campaign source (google, newsletter4, etc.), campaign medium (cpc, banner, email), campaign name and term. Additionally identify paid keywords of the campaign.

If you've already been tracking your campaigns in Google Analytics, you can carry on seamlessly.