Magento 2 Facebook Pixel & Conversion API Extension

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The Facebook Pixel Magento 2 extension improves your ads on Facebook and Instagram social networks. It helps to maximize the efficiency of your ad campaigns launched via the Facebook Ads service. With the data collected by this module, you may create a perfect target audience to get increased conversion rates.

  • Determine your perfect audience by collecting user behavior data through the Facebook Pixel tracker in your frontend
  • An activated Adblock plugin will not stop the module from collecting users’ info
  • Gather statistics from the server level via the Conversion API to get accurate data no matter what privacy-enforcing settings are used
Compatible with:
2.3.* - 2.4.7
2.3.* - 2.4.7
Magento Cloud

With almost three billion users, Meta social networks like Facebook and Instagram may provide a source of new potential customers. All you need is to collect the data on your audience and provide it to Facebook. Doing this task manually is unreasonable.


Add Facebook Pixel to Magento 2 store and let Facebook algorithms find potential clientele interested in buying your goods. The deep user profiling algorithms retarget ads, increasing conversions effectively. Targeted ads are more effective than generalized ones.

What benefits does Facebook Pixel Magento 2 bring to your store?

The Pixel tracker stands out as a tool that boosts marketing for online stores. It does this by profiling users, making marketing a better fit for their interests. As a result, it increases the store's profits.

Facebook Pixel for Magento 2 goes beyond simple tracking. It offers a detailed way to understand customer actions. Each Magento 2 Pixel Facebook module feature gives a deeper insight into customer behavior and focuses marketing efforts.

Businesses can now find out which customers like which products or services. And the detailed information comes from the Facebook Pixel services. This insight lets them show precise ads to Facebook and Instagram users, changing strategy to get the most out of ad money.

It helps to speak to the right audience

The data about users collected by the Magento store is very important. It helps businesses to find the perfect customers for their efforts. Facebook uses this data to spot important customer features: what they click on, add to wishlist, etc. Then, it finds similar people among three billion Facebook users.

This smart way of growing the store's customer base leads to new opportunities. It helps reach different types of people who might be interested in your wares and explore new markets.

It continues collecting data when adblock activated

Be sure the store accurately collects the event data on all potential and actual clients. Even if visitors have Adblock activated, which blocks tracking scripts from operating.

The Magento Facebook Pixel can collect data directly from server events. By doing this, it bypasses installed AdBlock and runs tracking scripts as intended.

It can give insights on optimizing Facebook ads

Every store's click, view, and purchase event is carefully logged. This wealth of data empowers businesses to understand their audience.

Magento Facebook Pixel gets insights at every stage of the sales funnel. This nuanced understanding of the user's path ensures the marketing budgets are used optimally

Main features of Facebook Pixel

Enhanced audience insights

Pixel Facebook extension offers more insights into your website visitors. Its advanced algorithms track user interactions, identifying patterns in online behavior.

By analyzing user behavior and interests, businesses create detailed customer profiles. This deep understanding helps e-commerce to anticipate customer needs, personalize experiences, and foster long-term relationships with the user base.

Conversion tracking

Magento Pixel Facebook excels in tracking conversions. It provides stores with real-time data on how users interact with their websites after clicking on Facebook ads.

The Magento Facebook conversion tracking employs machine learning algorithms to analyze multiple factors influencing user conversions. These patterns can be used to optimize ad delivery and reach potential customers, maximizing your conversion rates.

Custom audience creation

Optimize the advertising strategy with custom audience development through Magento Facebook tracking Pixel data. Dissect the visitor behavior patterns and establish specific audience categories. Divide users by different parameters to enhance targeting.

Detailed segmentation achieved through the Facebook Pixel extension Magento 2 helps to deliver laser-focused ads, maximizing the impact of marketing campaigns. For example, retarget users who abandoned their shopping carts. Or showcase certain products to users who are interested in specific items.

Dynamic ads optimization

Create dynamic ads that automatically show the right products to the right audience based on user behavior analysis. These ads dynamically showcase products that align with individual interests.

Businesses can leverage enhanced event data analysis to gain insights into user preferences, allowing for the creation of hyper-personalized ad campaigns.

Facebook Conversions API support

Conversions API support mitigates the challenges of ad blockers and privacy-focused browser settings. These privacy measures often hinder traditional pixel-based tracking methods, leading to incomplete or inaccurate data.

Conversions API operates at a server level, ensuring that Facebook analytics receives accurate data about events regardless of users' privacy settings. This process enhances the reliability of analytics.

conversions api prerequisites

Reliably catch customer actions

Ensure that customer action is accurately recorded. Since Conversions API tracks events at a server level, it can reliably catch offline events.

The Pixel Facebook Magento 2 extension supports the following list of events:

  • Add to cart add_to_cart
  • Add to wishlist add_to_wishlist
  • Begin checkout begin_checkout
  • Purchase purchase
  • Add payment add_payment
  • Register customer register_customer
  • View content view_content

Easy Facebook Pixel integration with your store

Our tool makes Facebook Pixel integration Magento 2 a simple one-minute job. It allows Magento 2 add Facebook Pixel code automatically to all store pages.

Simply install Facebook Pixel Magento 2 as a usual module. Then, provide the Pixel ID, JS code snippet, and access token to connect your Facebook Business profile with your store. After that, harness the power of tailored Facebook Pixel ads.

Ensure Facebook Pixel is on all pages of your store

For successful user behavior tracking, the Pixel code snippet should be present on every page of your store. With our extension, you won’t have to insert it manually.

Our Magento 2 Facebook Pixel extension will help you ensure the Facebook Pixel tracking code is correctly embedded on every store page. No programming skill is required from your side.

Lifetime access to source code
Access to free support and updates for 1 year
Updates and support prolongation - $72

Pay today $119 for the first year.

Then $72 for updates and support services per year.

Cancel anytime.

30 days money back guarantee
See it in action!
Pick a quick tutorial to learn about various aspects of this extension
Customer Reviews 2
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Eva Verified Buyer
From Vilnius, Republic of Lithuania
Using the module for over 1 month
Easy setup
Easy to setup. But still we found that something is blocking from getting events recorded by event manager. But it is problem on our Magento store, we hope that on new shop it will work as it should.
Also installed:
Advanced Product Feeds,  Google Tag Manager,  Advanced SEO Suite,  GDPR
From United States
Game Changer
It is an absolute game-changer for any online store operating on Magento 2...
- intuitive setup process
- robust features
- amazing support
Manual & Support
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Version 1.0.11Jan 1, 1970
AddPaymentInfo is tracked by ajax
Version 1.0.10Jan 1, 1970
AddToCart event not always tracked from server
Version 1.0.9Jan 1, 1970
Compatibility with GTM admin order server tracking
Version 1.0.8Jan 1, 1970
OAuthException for conversion api requests for events with products that have float qty: Invalid parameter "code":100,"error_subcode":2804019
Version 1.0.6Jan 1, 1970
FacebookAds returns wrong remote address
Advanced Matching improvement
Reasons to choose Mirasvit
Client focusing and satisfaction

These are our primary. A major portion of our new clients come from referrals from our existing clients. Our professional team of developers, marketers and support staff have invested the best knowledge and experience in the field into our work, so you know you can come back to us again and again.

Remarkable support

One year free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.

Risk-free Investment

30-days money back guarantee. If you are not satisfied with our Magento 2 Pixel Facebook performance for any reason, we provide a full refund.

Constant improvements and upgrades

We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.

Comprehensive Documentation

We provide an expanded user guide for every aspect of our Facebook Pixel for Magento 2, so you can find answers for all your burning questions.

Unencrypted source code of our products

You can customize Magento Facebook tracking pixel according to your needs and requirements.

Usability and Performance

The Module is easy to install and upgrade, just follow our step-by-step user guide. Additionally, the extension is ready to use with the Hyvä theme.

Ready for Magento Cloud

No core modifications. The Pixel Facebook Magento 2 has been tested in a Magento Cloud environment and is fully compatible with it.