Business reports is a vital part of a successful store. They provide real data on events and trends in a store to make informed decisions. Here is a set of reports a Magento store can use to get a complete view of its business performance
Do loyalty programs really work? What impact do they have on customer retention? Here are 5 research-based answers to those questions.
Your Magento store can increase sales by targeting Facebook audience. For launching marketing campaings on Facebook the Facebook Pixel is required
Magento 2.4.5 offers a built-in module for Google Tag Manager. See what functionality it offers when compared with a GTM solution by Mirasvit
Hyva theme for Magento was written from scratch, and some Magento modules may require some adaptation to it. Magento developers are already working on the compatibility of their Magento extensions. Let's see what technical things are needed to achieve this compatibility
New Mirasvit Magento 2 Surcharge module ensures all additional expenses on the order are covered. Set surcharge fees transparently for customers, making your store more trustworthy, and informative
Knowing what visitors do in your online store is essential to profitability. Google Tag Manager (GTM) is a system that greatly simplifies tracking on websites. The first steps in working with GTM can be challenging, and this guide will walk you through them.
Google Universal Analytics is going away in july 2023. Be ready to switch your Magento store to more advanced Google Analytics 4. Learn what benefits new analytic tool brings for data tracking in your store and how to enable it for data collection
For Magento merchants, Adobe made available a progressive web app (PWA) technology. Despite a progressive web app being basically a website rendered in a web browser, it looks and feels like a native app to the end-user. This brings several benefits to business owners and shoppers
What if your store could service its shoppers by itself - automatically choosing marketing deals, sending emails with tips, etc. Take a peek at potential future technologies in the eCommerce world and get useful lifehacks for your store infrastructure at Adobe Summit. Read about the most interesting presentations from this year's event in case you missed Adobe Summit