Mirasvit Blog

Your online store is your brand’s first impression on a customer. The better the service, the better the chances for repeat purchases. This is why choosing the right way to improve the functionality of your online Magento store is paramount.

When a customer buys from your online store, he has certain expectations when it comes to service level and customer support response times. Investing time and resources in enhancing customer support affects sale rates and your company's reputation.

Compared to Magento 1, Magento 2 combines a lot of built-in tools and approaches designed to facilitate all development processes, and most significantly, enhance the source code quality. As a consequence, the product quality raises simultaneously.

During several years we have been studying and implementing various approaches to improve the speed of store server and frontend.

For an online store, the most important aspect is the operation speed. And here, it is important not only how fast a server returns a page to a client (TTFB), but also, how quickly the client can download this page and all related resources (files js, CSS, images, fonts).

The speed of operation is one of the most significant factors which affects the SERP ranking in search engines (Google, Bing, etc). The faster a server generates the page and a client downloads it, the higher your website is in the search results at all the other things being equal.

Excellent Search Engine Optimization (SEO) is important for all online content starting from blogs to e-commerce shops. It is vital for business owners and startups to be at the top of the results. If your beautiful and structured site gets high ranking in browsers, it will constantly drive more traffic to your website.

Rich Snippets aren’t google ranking factor and doesn’t allow directly improve links positions in SERP, but they allows greatly improve CTR (click-through rate) and traffic.

Using Rich Snippet for e-commerce allows you to significantly increase the CTR in SERP and as a result attract more customers to your store.

In Magento 2 only two of six key snippers are supported, and it is obviously not enough.

‘Affiliate Programs’, ‘Affiliate Marketing’ – these terms appeared and become quite popular after Amazon established its first program about 20 years ago. Now there is a variety of successful ecommerce affiliate examples: ShareASale, AmazonSmile (non-profit model), Shutterfly, Nasty Gal, WalMart, Macy’s, Mango etc.

A lot of ecommerce stores with less known names run their affiliates and succeed in this process. Why don’t you consider launching your own one to drive more sales to your store?

The significance of site speed is impossible to underestimate – users are becoming more and more demanding, Google is penalizing websites with low page load speed. According to Radware research, 3 seconds download speed web page in comparison with 1 second download time web pages, has 22% views less, bounce rate higher by 50% and 22% less conversion. While 5 seconds web site (comparing to 1 second) 35% fewer views, 105% higher bounce rate, conversion 38% less. As you see – the faster your website downloads, the more money you get. Magento 2 stores have the specific list of actions for improving site speed you can take at the very start and we are going to share it with you.

What, in your opinion, online shoppers find critically important when they choose a website for their purchases? Do you think what factor drives competition among e-commerce website developers?

You would be wrong if your answer is product choice or customization.

Today, every customer compares all websites based on their shopping experience.