Category: Magento 2

Mirasvit has just released the Magento 2 Product Finder module. It enhances product filtering, increases conversion rate and improves UX. Learn more about it in this article.

Google releases hundreds of updates every year. Any change in Google algorithms can affect your site’s position in search results - even a tiny one.

Magento 2 is heavily integrated with the Elasticsearch engine. It uses Elasticsearch for search, for catalog lists, for layered navigation. Every product or category is stored as an Elasticsearch document.

Magento 2.4 has completely switched from using MySQL as its main search or listing engine to Elasticsearch.

Elasticsearch is used for searching, and also listing of any product or products in the store. When a customer opens a category page, he receives results filtered and sorted out by Elasticsearch, making Elasticsearch a necessary service in running the latest Magento store. Without its service, Magento will not be able to display products on the category page.

Your online store is your brand’s first impression on a customer. The better the service, the better the chances for repeat purchases. This is why choosing the right way to improve the functionality of your online Magento store is paramount.

When a customer buys from your online store, he has certain expectations when it comes to service level and customer support response times. Investing time and resources in enhancing customer support affects sale rates and your company's reputation.