Category: SEO
Magento 2 SEO Guide – Tips, Features, Settings

Evaluate the financial efficiency of your SEO efforts by calculating the return on investment
Keywords are not enough: why your site will benefit from targeting search queries

When you're targeting keywords, it's easy to miss customers who are using search queries instead. The semantic difference between a keyword and a search query may not seem big, but it matters a lot for your success in SEO.
Read on to learn about the three types of search queries and how to target them.
Google Core Web Vitals: why you should pay more attention to user experience ratings starting May
How to Prepare Your Online Store for Future Google Updates
Advanced SEO Suite: First Steps

7 Essential Rich Snippets for Your Magento 2 Store

Rich Snippets aren’t google ranking factor and doesn’t allow directly improve links positions in SERP, but they allows greatly improve CTR (click-through rate) and traffic.
Using Rich Snippet for e-commerce allows you to significantly increase the CTR in SERP and as a result attract more customers to your store.
In Magento 2 only two of six key snippers are supported, and it is obviously not enough.
How to use Meta Templates in M2 SEO Suite
SEO Meta templates are designed to automatically generate META information for catalog pages based on predefined rules.
Meta Templates can be applied for following pages: Category page (product listing), Layered navigation pages and Product pages.
It’s not a problem to manually fill meta information for few dozen products and categories. In other hand, if you have few thousand products it can be nightmare. Moreover you can’t configure meta tags for layered navigation pages, Magento 2 just doesn’t have such functionality.