Category: Online Marketing
Every Magento store owner has an amazing opportunity to run loyalty program thanks to variety of different extensions and easiness of their application. And it’s a great chance to increase returning customers flow and buyers lifetime value. But E-commerce market is so large, fast-growing and diverse, that your store biggest challenge is running the loyalty program focused on something really important and resonating to your consumers.
Since the upgrade of Magento to 2.0 version, the management of discounts became much more user-friendly. But the main question about discounts remains – how to use them the most efficient way? In this article, we will try our best to uncover the answer by explaining:
- how tailoring sale to special occasion empowers its results;
- how to define was the campaign profitable or not by estimating the ROI;
- how to set the discounts in Magento 2 admin panel.
Every ecommerce store owner wants to reach the highest Conversion Rate ever. And it’s truly possible to increase this indicator by means of smart marketing strategy implementation and set of appropriate digital marketing tools. Give it a break for some time – I’ll give you a couple of sobering facts before you rush after CR numbers:
Fact #1. The average Conversion Rate is between 0,1 and 7%, and the 25% of ecommerce companies have CR less than 2% (according to MarketingSherpa Ecommerce Benchmark Study, underwritten by Magento. 4346 ecommerce marketers participated in this survey). For the record, 0,1% is extremely low Conversion and 7% is quite good.
Ever wondered why the conversion rate on your Magento website is not as high as you expected it to be or how to get rid of the shopping cart abandonment issue? Well, maybe it is all about the trust problem between your visitors and your store? Today I will share some important tips on how to convince your customers to buy products at your Magento estore!
If you are just planning to start your eCommerce, you might have a lot of questions. Today i have a great article with the best planning practice for you, provided by experienced eCommerce designer Gábor Imre.
It is not an easy task to start an online store project – proved by many that already have collapsed or barely stagnating. Mostly, the reason of failure is not in the daily business, serving customers or marketing but caused by the deficiencies and lack of initial planning and preparations. I would like to share my experience gained over the past eight years as eCommerce designer in this series of articles who are just before starting an online store project but can also be useful for those who would renew and update their old online store.
Having a great platform, like Magento, for your eСommerce is no longer enough for keeping on top of the market. Making the most of the available opportunities is simply critical. Comparison shopping engines is yet another marketing channel that can boost your success. They allow merchants to display their products along with the reviews and pictures on various platform.