Checkout page is one of the key parts of your e-commerce store. Your sales are directly dependent on its usability and convenience. Even the smallest shortcoming or error can significantly harm conversation rate.
The most common way is to select so-called "one-step checkout extension", which brings all order elements (such as shipping, billing addresses, shipping & payment methods, etc.) to the single page. It simplifies order placement and makes it much easier for a customer.
From time to time we receive complains from our customers for the slow speed of their Magento 2 stores. They ask us to help them to solve the speed problem. In this article, we tried to collect our experience and share a few hacks regarding fixing Magento store cache system.
It’s a very rare occasion that a store is slow because of a weak server. In most cases speed issues are related to a poor quality of some extensions or custom code inside your store. So to solve the problem and fix it, you need to spot the root causes. Let’s start with some basic info on the cache workflow and it will greatly help us later.
Compared to Magento 1, Magento 2 combines a lot of built-in tools and approaches designed to facilitate all development processes, and most significantly, enhance the source code quality. As a consequence, the product quality raises simultaneously.
404 errors occur in all online stores. And it’s OK. New pages are added, old pages are removed. However, things go bad when the number of 404 errors becomes very high.
First of all, although 404 errors do not directly impact a store ranking on SERP, they consume already limited crawl budget. Thus, they bring you unnecessary losses.
Secondly, the only fact of 404 errors presence negatively influences customers’ impression.
Imagine the situation: any user visits your store and gets a page with 404 error. He/she does not obtain the required content and, consequently, starts hesitating. In most of cases, he/she does not keep searching for the information on your store but rather prefers not to make any purchase.
Recently Adobe (Magento) announced plans to give developers the option to sell extensions using the subscription model on the Adobe Commerce Marketplace.
This is a welcome move on Adobe's part. As most ecommerce platforms nowadays work using that model - a model that offers obvious benefits to both merchants and extension developers.
We’ve recently released Blog MX, a paid version of our blogging module. It’s a comprehensive solution, and an excellent choice for anyone looking to run a blog on their site.
Not sure if you need this extension? I’m going to explain when, why, and who can benefit from the module the most in this article.
During several years we have been studying and implementing various approaches to improve the speed of store server and frontend.
For an online store, the most important aspect is the operation speed. And here, it is important not only how fast a server returns a page to a client (TTFB), but also, how quickly the client can download this page and all related resources (files js, CSS, images, fonts).
The speed of operation is one of the most significant factors which affects the SERP ranking in search engines (Google, Bing, etc). The faster a server generates the page and a client downloads it, the higher your website is in the search results at all the other things being equal.
Rich Snippets aren’t google ranking factor and doesn’t allow directly improve links positions in SERP, but they allows greatly improve CTR (click-through rate) and traffic.
Using Rich Snippet for e-commerce allows you to significantly increase the CTR in SERP and as a result attract more customers to your store.
In Magento 2 only two of six key snippers are supported, and it is obviously not enough.
‘Affiliate Programs’, ‘Affiliate Marketing’ – these terms appeared and become quite popular after Amazon established its first program about 20 years ago. Now there is a variety of successful ecommerce affiliate examples: ShareASale, AmazonSmile (non-profit model), Shutterfly, Nasty Gal, WalMart, Macy’s, Mango etc.
A lot of ecommerce stores with less known names run their affiliates and succeed in this process. Why don’t you consider launching your own one to drive more sales to your store?