e-Commerce Tips

Full utilization of available data will help optimize business operations, enhance customer satisfaction, and make informed decisions that contribute to the overall success of your store. Built-in reports often do not cover all business needs, and in such cases, the ability to create custom reports becomes crucial. Using custom reports with non-typical fields or calculations

Automate the extraction of insightful business data from your Magento store with the Advanced Reports extension directly to Google Sheets. The extension empowers you to harness the wealth of information stored in your Magento store, enabling the creation of tailored analytical reports directly in the admin panel.

In-house development teams have many benefits. To build a team and avoid pitfalls, you need experience. Mirasvit can share with you tips on creating and managing an in-house development department

Unlock the potential of conversational AI in ecommerce with the best chatbots, enhancing customer service and driving sales growth.

Explore how voice search is transforming ecommerce, and learn how to adapt your business to stay ahead in the voice-activated era

There's no doubt that personalized communication is an excellent business tool. However, establishing it is not as easy as adding variables to your messages.

We suppose, no one needs a proof that communication with customers is decidedly important and that a quick response to a users’ questions strongly affects the conversion rate in any store. At present, it is not enough just to tell everything on the site pages - many potential customers prefer to ask than to look for the necessary information on the store pages. Since the first days of mirasvit.com (since 2012), we have been actively used Zopim chat (now it is named Zendesk Chat). About a third part of our customers ask questions before placing their orders and as much ask after the purchase is completed.

Every ecommerce store owner wants to reach the highest Conversion Rate ever. And it’s truly possible to increase this indicator by means of smart marketing strategy implementation and set of appropriate digital marketing tools. Give it a break for some time – I’ll give you a couple of sobering facts before you rush after CR numbers: Fact #1. The average Conversion Rate is between 0,1 and 7%, and the 25% of ecommerce companies have CR less than 2% (according to MarketingSherpa Ecommerce Benchmark Study, underwritten by Magento. 4346 ecommerce marketers participated in this survey). For the record, 0,1% is extremely low Conversion and 7% ...

Free or not? If charge, how much? Each store owner has his or her own moment of uncertainty while choosing the shipping strategy. The reason behind is that shipping method affects your revenue. The effect varies depending on product price, product type, location, shipper you use and plenty of reasons more. There is no absolute answer to the question of shipping method every store has to use and I cannot give it to you. I don’t have an intention of dragging your store into business model that would harm your income. What I can do, is to show you how to figure out which shipping method would suit you and how to set it up.

Whether you have a huge online megamarket with thousands of items or just a small designer’s shop with a few dozen of handmade pieces, you probably dream of engaging more customers and, therefore, driving more sales. And I suppose, you have already heard about the content marketing strategy and blogging, and other stuff for engagement purposes, but you didn’t know how to start this activity and which tool to use.