Skip to main content

Configuring the extension

Five steps from a fresh install to a feed that maintains itself. Do the first one and you already have a working file; the rest make it good.

1. Create your first feed​

Don't build one from scratch. Create a feed from one of the pre-installed templates - there are over a hundred, covering Google Shopping, Facebook, Bing, Ceneo, Idealo, Awin and most of the networks you are likely to need. The template already knows the required fields, the file format and the marketplace's own quirks.

While you are in there you can also:

  • pick the output format (XML, CSV, TXT);
  • filter which products go in;
  • choose how it gets delivered (FTP/SFTP, Google Merchant Center, or a plain download URL).

Generate it once, look at the file, and you are past the hard part.

2. Make the data worth exporting​

A feed that validates is not the same as a feed that sells. This is where most of the value is.

Use dynamic attributes to compute a field from conditions - a proper availability value, a shipping label, a stock status the marketplace understands. Use category mapping to translate your categories into the marketplace's taxonomy, and modifiers to clean up text, strip HTML and format numbers on the way out.

And if the underlying product data is the problem - titles written for your product page, attributes nobody ever filled in - AI optimization rewrites it for the feed. Your catalog stays exactly as it is.

3. Send only the products you want in there​

Out-of-stock items, products below a minimum price, a whole brand you are not allowed to advertise: filters keep them out. Fewer rejected products, cleaner reports, and you stop paying for clicks on things you cannot ship.

4. Put it on a schedule​

Set up a scheduled task and stop thinking about it. Prices, stock and new products stay current on their own, and delivery can push the finished file wherever it needs to go.

5. Find out what it earned​

The feed report tracks clicks, orders and revenue per feed, so you can tell which channels are worth the effort and which are quietly costing you money.

Once these are in place your feeds run themselves. Everything else in this manual is detail you can pick up when a specific need shows up.