Dynamic data

Marketplaces ask for fields your catalog does not have, in formats it does not use, under taxonomies it has never heard of.

Rather than polluting your catalog with feed-only attributes, you compute what the channel needs at export time. These three tools cover almost every case:

• Dynamic attributes derive a value from conditions - stock status, shipping bands, age groups.
• Dynamic variables run a PHP script for the cases logic alone cannot express.
• Category mapping translates your category tree into the marketplace's own.

If the underlying product data itself is weak - thin titles, empty attributes - see AI optimization instead.