Reports interface
You are running eight feeds. Which of them actually made you money last month?
The Feed export report answers that. It tracks clicks arriving from each marketplace, the orders those clicks turned into, and the revenue behind them - so you can put effort into the channels that pay and quietly drop the ones that do not.
Find it at Catalog -> Advanced Product Feeds -> Reports.
The report only has data if Enable reports is on - see Reports configuration. Without it, no tracking arguments are added to your product URLs and there is nothing to count.
The screen has three parts.
Toolbar
Pick the period you want to look at. Comparing the same feed across two months is usually more revealing than any single number.
Chart
The same data drawn as a line, bar or pie chart - switch between them with the chart toolbar in the top right corner. Trends and sudden drops are far easier to spot here than in a table of numbers.
Report
The numbers themselves, with their own toolbar above them.
- Manage filters: narrow the report down to what you care about.
- Edit columns: choose which columns are shown.
- Export: download the report as CSV or XML.
- Number of clicks: how many times a customer clicked your listing on the marketplace and landed on your store.
- Number of orders: how many of those visits ended in an order.
- Revenue: the money those orders brought in.
- Revenue per click: revenue divided by clicks. This is the column that tells you whether a channel is worth it.
Lots of clicks, few orders. The feed is doing its job and something after the click is not - price, product images, description, or the checkout itself. The feed is not the problem to fix.
Few clicks. Your listings are not competitive on the marketplace: title, image or price. Rewriting titles for search is exactly what AI optimization is for.
Compare revenue per click across feeds. This is the honest ranking. A feed with modest traffic and high revenue per click deserves more of your attention than a big one that converts badly - and if you are paying per click on that channel, this number decides whether it is profitable at all.