Reports configuration

Three per-feed switches that decide how much a specific feed can tell you later, and how fast it generates.

Find them on the feed edit page, under the Reports configuration tab: Catalog → Advanced Product Feeds → Feeds → [feed] → Reports configuration.

Note

This is separate from the store-wide Enable reports setting under Store-wide settings, which only controls whether the Reports screen shows anything at all. The switch below decides whether this feed's URLs carry the tracking arguments that screen needs.

• Enable reports

  • No (default): no tracking arguments are added to this feed's product URLs.
  • Yes: the extension appends two arguments to every product URL in this feed:

    • ff=: counts clicks arriving from the feed.

    • fp=: counts orders placed after one of those clicks.

      example

      http://example.com/product.html?ff=1&fp=1

  Turn this on for any feed whose revenue you want to see broken out on the Reports screen.

• Enable Facebook metadata

  • Yes (default): adds identifying metadata to this feed's Google and Facebook Shopping output, so both platforms recognise which tool produced the file. The extension adds a static ref_application_id and generates ref_asset_id from your store URL and feed ID.

• Enable fast mode filtering

  • Yes (default): a substantially faster path for applying this feed's product filters. On a large catalog this is the difference between a feed that generates in minutes and one that generates in an hour.

    Note

    Fast mode does not handle every possible combination of filter conditions. If this feed's product selection looks wrong and you cannot explain why, turn this off and compare - it is the quickest way to rule it in or out.