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Google analytics

You are sending products to six channels. Which one is actually bringing in the orders?

Without tagging, all of that traffic arrives looking identical in your analytics. These settings append UTM parameters to every product URL in the feed, so each channel shows up separately in Google analytics and you can stop guessing.

  • Campaign source (utm_source): where the traffic comes from - google, facebook, newsletter.
  • Campaign medium (utm_medium): the marketing medium - cpc, banner, email.
  • Campaign name (utm_campaign): the specific promotion, promo code or slogan - summer_sale, product_launch, discount_offer.
  • Campaign term (utm_term), optional: paid keywords - running_shoes, smartphone_deals.
  • Campaign content (utm_content), optional: tells apart ads or links pointing at the same URL. Useful for A/B tests and ad variations - banner1, text_ad, video_ad.

Set these per feed and each channel reports itself. Nothing else to configure.

Example URL with UTM parameters:
http://example.com/product.html?utm_source=google-shopping&utm_medium=store-feed&utm_campaign=general&utm_term=summer-sale&utm_content=blue-widget-ad