Our Advanced Search Engine Optimization Suite (SEO) extension is a powerful tool which allows you to perfectly tune up your store for maximum search indexing performance. After instlling the extension, we recommend to consider following steps:
Check out SEO Templates to configure the headings and meta-information of your pages. Templates are very flexible and can fit your policy using a complex condition subsystem. Meta-tags can also be overridden by Rewrites. Unlike Templates described above, rewrites act on top of all other templates used on your page. Rewrite is a powerful tool for precise metadata policy. The main part can be implemented as Templates, since one template can handle multiple pages. Individual (or exceptional - promotional, for example, or some action-related) pages can be then additionally optimized using Rewrite. The ability to use wildcards allows you to alter metadata even on search results and other dynamic pages.
Google allows you to display information about products and stores, and where they are sold on search result pages (SERP). To use this capability, you need to provide the web crawler with additional pieces of information known as snippets. Add these snippets to your pages, and Google crawler can utilize them. This functions in the the same way that you can provide additional information for Facebook sharing.
Our Redirects allows you to create special redirects from one page to another (point to point), and flexibly manage 404 pages, directing customers to different sections of the store. These redirects can be generated separately, and imported to our extension as a CSV file.
The advanced cross link functionality for Magento 2 helps you build solid site-linking architecture in order to interlink all thematically relevant pages, so it's also definitely worth checking out, and is 100% search engine-friendly. This can be done via our Autolinks.
- After fine-tuning meta-information using the tools above, you can manage and improve your sitemap with our Extended Sitemap functionality.
This should get you off to a good start!
Please refer to appropriate sections of our manual to get more info.