Agent Activity dashboard
The Agent Activity dashboard shows how AI agents interact with your store. Open it at Marketing -> Agentic Commerce -> Agent Activity.
The dashboard is populated by the telemetry recorder. To see data, Record Agent Activity must be Yes on the Settings page (it is enabled by default). Activity is captured off the response path and contains no buyer personal data.
A range selector (last 24 hours / 7 / 30 / 90 days) and a store-view filter sit at the top of the page, along with a Copy MCP endpoint button for sharing your /agent/mcp URL.
KPI tiles
- Agent calls (exact): the number of authenticated, non-cached agent calls (MCP tool calls and cart handoffs) in the selected period.
- Unique agents: how many distinct agent identities were seen.
- Attributed orders: orders that originated from an agent-built cart.
- Attributed revenue: total value of those orders.
Agent funnel
A stage-by-stage view of how agent interest converts:
Discovered → Searched → Inspected → Cart built → continue_url clicked → Order placed.
The Discovered stage is marked sampled — discovery files (/.well-known/ucp, /llms.txt, the sitemap) are cached at the edge, so they are recorded as a heartbeat rather than a precise count.
Endpoint usage
A breakdown of which tools and endpoints agents called, each marked exact or sampled depending on whether the surface is cached.
Top agent queries
The search terms agents used most. Queries that returned zero results are highlighted as a demand signal — products or categories agents are asking for but your catalogue does not surface.
Top agents
The most active agent identities (for example, ChatGPT, Claude, Perplexity, or the Shopify UCP CLI), with their call counts, carts built, attributed orders, and revenue.
Test with an agent
The Test with an agent button runs a real, read-only flow against your live catalogue — search_catalog -> get_product -> create_cart — and shows each step's request and response plus a live continue_url. It is a quick way to confirm the agent surfaces answer correctly. This test runs deterministically and is excluded from the analytics above, so it never inflates your real agent metrics.
When the surface is live but no agents have visited yet, the dashboard shows a short empty state with your MCP endpoint URL instead of empty charts.