Magento 2 Agentic Commerce - Get Found by AI
Search engines as we know them are being displaced, slowly but steadily, by AI agents that simply answer the question for you.
The same shift is reaching shopping: more and more people let AI find and choose products on their behalf. The paradigm has not flipped yet - but the direction is set, and the only real question is how long it takes.
Magento 2 Agentic Commerce keeps your store in step with it: as agents, clients, and protocols change, your catalogue stays discoverable and readable.
With this extension, you can:
- Be discoverable by AI assistants like Claude and ChatGPT, and the AI shopping experiences emerging across chat and search
- Let those assistants search and read your catalogue, so they can recommend your products in conversation
- Speak the open agentic-commerce standards - UCP, generic MCP, and OpenAI ACP - from one catalogue tool set
- Give AI everything it needs to find your products - discovery files published automatically, including the well-known llms.txt
AI Is Reshaping Industries - Now It's Ecommerce's Turn
Shoppers ask AI, not search boxes
A growing number of customers ask an assistant to find, compare, and recommend products - then buy what it surfaces.
AI recommends what it can find and read
An AI agent can only recommend products it is able to read - so your catalogue has to be in a form it understands.
If AI can't read your store, it's invisible
If assistants can't read your catalogue, your products simply don't appear in their recommendations.
Magento 2 Agentic Commerce brings together all of today's agentic-commerce standards in a single extension - everything AI agents need to search your catalogue, compare products, and recommend them to your customers. It runs on open, industry-backed protocols. You set your product data up once, and you stay the merchant: your customer relationship, pricing, and store rules remain yours.
What benefits do you get?
Works Today with Claude and ChatGPT
This is not just a promise for the future. Connect your store to an AI assistant like Claude or ChatGPT today, and it will browse your catalogue, compare products, and recommend them to shoppers - all in a normal conversation.
The assistant replies with your real products - names, prices, and links - so the shopper finds what they need without ever leaving the chat. Letting your customers' own assistants find you automatically is the next step, as more people shop with AI.
Set Up Once, Discoverable Everywhere Agents Look
Your store automatically publishes everything an AI shopping agent needs to find it: a Universal Commerce Protocol (UCP) merchant profile at /.well-known/ucp that tells agents what your store supports, plus agent instructions in llms.txt and agents.md.
UCP is an open, industry-backed standard for how AI agents discover and transact with merchants - supported by major commerce, payment, and AI companies including Amazon, Mastercard, Meta, Microsoft, Stripe, Visa, Walmart, and Google. By speaking it, your store is ready for the next wave of AI shopping agents the moment they arrive, with no extra configuration.
You Stay the Merchant
Being present in AI conversations does not mean giving up control. Agents read and recommend your catalogue; you keep everything else - your data, your pricing, your store rules, and your customer relationship. Nothing about your store changes except that it can now be used by the assistants your customers already rely on.
And there is more to come: the path from discovery to in-conversation checkout is on the roadmap, so the channel you open today only grows more valuable.
How Magento 2 Agentic Commerce Works
Your catalogue is exposed to agents once, working directly with the products and search you already manage in Magento. Three protocol adapters sit in front of it, so every AI client sees the same products and behaves the same way.
UCP
The open Universal Commerce Protocol. Lets any UCP agent discover your store with no pre-registration. This is our main focus.
Generic MCP
A storefront Model Context Protocol server exposing the same catalogue tools, so clients like Claude and ChatGPT can connect to your store directly.
OpenAI ACP
The product-feed / catalogue side of OpenAI's Agentic Commerce Protocol, to reach shoppers using ChatGPT.
Each protocol can be turned on or off separately from the Magento admin, so you can start with just UCP and add the rest when you need them.
Everything AI Needs, Published Automatically
Once installed, your store serves a complete agent-facing surface automatically:
llms.txt - agent instructions
Plain-language guidance that tells AI agents your store is agentic-ready and how to read it. Also served at /agents.md.
UCP merchant profile
/.well-known/ucp - supported versions, capabilities, and signing keys an agent reads first.
Agent-discovery sitemap
A dedicated sitemap linked from your main sitemap.xml, plus an agent block in robots.txt.
Public JSON read API
Products, single product, category products, and search at /agent/*.json - served by the module itself, no authentication required.
Be where buying decisions now happen.
Make your catalogue discoverable by the assistants your customers already use. Pairs naturally with AI Agent Connector (MCP) for Magento 2 - shopper-facing discovery and admin-side AI in one stack.
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What is agentic commerce, and why now?
Agentic commerce is shopping through AI assistants - shoppers ask an assistant like Claude or ChatGPT to find, compare, and recommend products instead of browsing websites themselves. Why now? In early summer 2026, Shopify turned agentic commerce on across all of its stores, hundreds of thousands of them, because the shift had become impossible to ignore. Mirasvit is first to bring the same capability to Magento, so your store can be ready now too.
Can Claude or ChatGPT really do this today, or is it just hype?
It works today. Connect your store to an AI assistant like Claude or ChatGPT and it will search your catalogue and reply with your real products - names, prices, and links. It works now because your store speaks the same standard these assistants already use, so you are not waiting for some future version.
Can shoppers actually buy through AI, or only find products?
Today, AI assistants find, compare, and recommend your products and send the shopper to your store to complete the purchase - so you still capture the sale and own the checkout. Buying directly inside the conversation is on the roadmap and will build on the same setup.
Do my shoppers need a special app or AI agent?
No. Your store exposes its catalogue over open protocols, so any compatible AI assistant can read it. There is nothing your customers need to install, and agents need no pre-registration.
Is this based on real open standards, and how does it relate to your AI Agent Connector (MCP)?
Agentic commerce is still taking shape, so the boundaries between the emerging standards are not fixed yet. Rather than bet on one, we implemented everything that is already more or less standardized - UCP (Universal Commerce Protocol), generic MCP, and OpenAI ACP - so your store is ready whichever way the market settles. These are open, industry-backed standards (UCP alone is backed by Amazon, Mastercard, Meta, Microsoft, Stripe, Visa, Walmart, and Google), not a proprietary format, so there is no lock-in. The same MCP standard also powers our admin-facing AI Agent Connector (MCP), but that is a separate, operator-side product, while this one is shopper-facing.
We are committed to being open and transparent with our customers. When you purchase our module, you automatically receive one year of free support service and free updates.
Why is this important?
- Seamless Installation and Configuration: We understand that setting up a new module can take time to configure according to your specific needs. That’s why we offer a full year of free support. Our experienced team is here to assist you with installation, configuration, and any questions you might have. We're eager to share our expertise to ensure you get the most out of your purchase.
- Stay Updated with Magento (Adobe Commerce) Releases: Magento releases new versions approximately every three months. These updates can sometimes introduce compatibility challenges. To keep your store running smoothly, we provide a year of free access to the latest versions of our modules, ensuring that you can upgrade Magento and our modules without encountering any obstacles.
- Subscription Included: Renewing your subscription ensures continued access to the latest updates and support from our team. This means you can be confident that any issues you encounter with the extension will be resolved quickly and efficiently. You can cancel your subscription at any time without any additional fees.
These are our primary. A major portion of our new clients come from referrals from our existing clients. Our professional team of developers, marketers and support staff have invested the best knowledge and experience in the field into our work, so you know you can come back to us again and again.
One year free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.
30-days money back guarantee. If you are not satisfied with our Magento AI shopping agent performance for any reason, we provide a full refund.
We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.
We provide an expanded user guide for every aspect of our Magento MCP storefront, so you can find answers for all your burning questions.
You can customize Magento UCP integration according to your needs and requirements.
The Module is easy to install and upgrade, just follow our step-by-step user guide. Additionally, the extension is ready to use with the Hyvä theme.
No core modifications. The AI commerce for Magento has been tested in a Magento Cloud environment and is fully compatible with it.