# Google consent
Google Consent Mode
Google Consent Mode v2 is a mechanism from Google that allows companies to customize the functionality of Google tags based on user consent to advertising and analytics. User tracking and data collection only takes place when user provides his consent.
In cases of no consent, Google tags transmit generalized signals. Google compensates the lack of tracking cookies with Advanced Consent Mode and GA4 Behavioral Modeling.
Google Consent Mode configuration
Option | Description |
---|---|
Enabled | Includes Google Consent Mode v2 and allows the user to decide whether to consent to the use of data about him or not. |
Consent Cookies
Our module includes a set of cookies necessary for the correct operation of the store and consent mode. They are arranged into four groups:
- Essential - necessary for the basic functionality and security of the site
- Marketing - used for advertising and marketing purposes, including personalized advertising and remarketing.
- Functionality - Used to provide advanced functionality and personalization of the website
- Statistical - used for Google Analytics
All of them must be active and displayed in the cookie bar, otherwise it may cause Consent mode v2 to malfunction.
All cookies that are not displayed in the cookie bar will be automatically rejected. Be careful when making changes to the Cookie and Cookie Group.
Consent Cookies configuration
Option | Description |
---|---|
Display for all Countries | Activates the display the cookie consent for all countries. If the option Display for all Countries is set to No, you can choose which countries to show for |
Track rejected cookies | Enables tracking of cookie rejections. This is disabled by default because this tracking slows down the page load. |