Facebook Pixel & Conversion API Extension for Magento 2 User Manual

Facebook Pixel & Conversion API for Magento 2 is a powerful extension designed to seamlessly integrate Facebook's tracking tools into your Magento store. It allows you to connect both Facebook Pixel and the Conversion API, enabling detailed tracking of customer interactions and improving your marketing performance.

With this extension, you can accurately track key events such as product views, add-to-cart actions, purchases, and more, directly from your store to Facebook. This gives you full control over data sharing while optimizing your Facebook ad campaigns.

Who should use this manual

This manual is intended for Magento store owners, developers, administrators, and marketers who want to maximize the use of Facebook's tracking tools in their eCommerce operations.

Using the Getting started section, you will learn how to install, update, and disable the extension.

Detailed descriptions of the settings, along with examples, can be found in the Configuration section.

The How to section contains best practice recommendations that you can use.

You can find the latest changes, new improvements, and features in the Changelog section.

Let’s get started!

First, locate the Facebook Pixel & Conversion API for Magento 2 extension in the My downloadable products section of our store and follow the installation guide.

Next, proceed to the Quick start section, where you’ll learn how to configure Facebook Pixel on your store.