Configuring the extension

Gain detailed insights into your customers' actions while shopping by utilizing the Facebook Pixel & Conversion API extension. This module allows you to integrate Facebook's powerful tracking tools to monitor customer interactions, optimize ad performance, and boost conversions.

Follow these tips to quickly tackle our key features.

1. Enable the Facebook Pixel extension

Start by enabling the Facebook Pixel module. This activates Facebook Pixel features across your store. Without enabling this, the rest of the settings won’t take effect.

2. Setup Facebook marketing

Obtain your Facebook Pixel ID and Access token directly from your Facebook business manager account. These credentials are essential for connecting your Magento store with Facebook's tracking system. This integration allows you to track customer behavior, capture conversion events, and improve the effectiveness of your Facebook marketing campaigns. For detailed instructions on retrieving the required credentials, refer to the How to set up Facebook marketing section of our documentation.