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Configuration settings

The module Facebook Pixel & Conversion API requires a prior configuration before it is fully ready to use.

Navigate to Store -> Settings -> Configuration -> Mirasvit Extensions -> Facebook Marketing to open the module's settings.

Facebook Pixel​

Facebook pixel settings

Facebook pixel settings

  • Enable Facebook Pixel: set it to yes to allow integration of Facebook's tracking code into your website.

  • Facebook Pixel ID: field for a unique identifier assigned to the Facebook Pixel that you create within your Facebook Ads Manager account. Follow the Facebook manual to get the Pixel ID.

  • Facebook Pixel code: paste here a piece of JavaScript code provided by Facebook for your Meta Pixel. This code snippet contains your unique Facebook Pixel ID and is responsible for tracking user interactions on your website, such as page views, clicks, and conversions.

  • Pixel domain verification: paste here a meta tag to verify ownership of your store domain where you've installed the Meta Pixel.

  • Access token: a field for a unique identifier provided by Facebook that allows you to securely connect your server directly to Facebook's Conversions API.