Welcome to Google Tag Manager extension for Magento 2 user manual

Google Tag Manager for Magento 2 is a comprehensive solution that seamlessly integrates Google Tag Manager into your store, enabling enhanced tracking and tag management. This extension empowers you to manage and deploy marketing tags, track user behavior, and optimize campaigns without extensive coding.

With this tool, you can ensure full control over your tracking setup, simplify tag management, and enhance the marketing capabilities of your Magento 2 store.

Who should use this manual

It is primarily aimed at Magento store owners, developers, administrators, and marketers who want to leverage the full potential of Google Tag Manager in their eCommerce operations.

Using the Getting started section, you will learn how to install, update, and disable the extension.

Detailed descriptions of the settings, along with examples, can be found in the Configuration section.

The How to section contains best practice recommendations that you can use.

You can find the latest changes, new improvements, and features in the Changelog section.

Let’s get started!

First, locate the Google Tag Manager for Magento 2 extension in the My downloadable products section of our store and follow the installation guide.

Next, proceed to the Quick start section, where you’ll learn how to configure GTM on your store.