Google Tag Manager for Magento 2

The Google Tag Manager extension is a simple way to get eCommerce Tracking in Google Analytics for your store. Get in-depth reports on your customers' behavior while they are shopping. See the bottlenecks of the shopping process in your store.

  • Track the in-store behavior of your customers and watch their shopping journey step by step with Ecommerce Tracking in Google Analytics
  • Easily integrate tracking tags with custom blocks on the store pages with markup markers
  • Support for standard Google Analytics 3 and enhanced Google Analytics 4 tracking
  • Enhance your store analytics by adding custom dimensions and metrics for gathering statistics
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Feature Highlights

Problem

problem

Ecommerce Tracking in Google Analytics can help a store increase its revenue. However, adding Ecommerce Tracking to the default Magento 2 requires a lof of work from developers and makes the store support more expensive in the future.

Solution

solution

With the Google Tag Manager module, any Magento 2 store owner can easily activate Ecommerce Tracking in Google Analytics without a deep technical knowledge. Monitor customers actions in your store to see when congestion occurs during purchases.

What benefits does the Google Tag Manager bring to your store?

In-depth customer tracking
In-depth customer tracking
Optimize marketing ROI
Optimize marketing ROI
No coding skills required
No coding skills required

Google Tag Manager main features

  • No manual code editing needed to add Google Tag Manager
  • Apply custom tracking dimensions and metrics
  • Simple integration with custom blocks in your store's frontend
  • Implement Google Analytics 4 for extended reports
  • Measure how often products are viewed by users
  • Monitor events for customer groups and product variants
Google Tag Manager

View the customer's shopping journey

Using Google Tag Manager, you get Ecommerce Tracking in Google Analytics. This allows you to track almost every customer action in your store.

Know what products customers are viewing, add or remove items from the shopping cart, etc. Use this information to enhance your marketing and your store's design.

Google Analytics 4 (GA4) support

home analytics

Use our Google Tag Manager to implement all available Google Universal Analytics and Google Analytics 4 (GA4) eCommerce features.

Get support of all Google Analytics standard ecommerce tags:

  • Product/Item List Views/Impressions
  • Product/Item List Clicks
  • Product/Item Detail Views
  • Adds/Removes from Cart
  • Checkouts
  • Purchases
  • Promotion Views/Impressions
  • Promotion Clicks
  • Adds to wishlist
  • Adds payment info
  • Adds shipping info

Custom dimensions and metrics

related product rules magento 2

Get deeper insights on your customers' behavior by uploading non-standard datato your Google Analytics reports.

Add custom dimensions and metrics to send to Google Analytics almost any information available on the page of your store. Use special price, SKU, Tax class, Dynamic weight and other attributes as custom dimensions and metrics to make your Google Analytics reports more valuable.

Additionally, you can track brands, product variants, customer groups.


google tag manager ecommerce magento

Track custom blocks in Google Analytics

Get statistics on custom blocks with products in your store. Know when a user is shown items or offerings and when he or she selects one of the proposed products.

With our extension, your store gets the ability to send to Google Analytics such data as view_item_list, view_item and select_item for custom block tracking. It can be, for example, a custom block of cross-sell products.

No coding required

google tag manager ecommerce magento

With the Google Tag Manager extension, adding GTM service to your store is as simple as copy-pasting. You will not be required to edit the source code of your store to add GTM code snippet.

Without Google Tag Manager module, you will need to edit several phtml templates of your design theme and figure out how to load them on your store frontend.

google tag manager ecommerce magento

Debug toolbar

Know exactly what information is transferred to Google Analytics on every triggered action.

Use the built-in Debug toolbar our Google Tag Manager extension provides to see the collected data on each monitored event.


See it in action!
Pick a quick tutorial to learn about various aspects of this extension
Customer Reviews 2
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Your Rating
Just what I was Looking for
Kasper  from Aabybro, Denmark
This extension does it very easy to setup GA4 in magento 2.
Just add your Google Tag manager and you are up and running with conversion tracking etc.
Dont spend the time on setting it up ypurself - just use this extension.
Easy to use
Jean  from United States
Easy to use and did everything needed for e-commerce analytics and also lots of cool features to extended dimension reports.
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Frequently asked questions

What is the purpose of the Google Tag Manager?

Google Tag Manager (GTM) is a service launched by Google that provides website owners with a tool to simplify tracking for events. In the case of an eCommerce store, such events can be an added product to the cart, a viewed item in the catalog, added shipping information, etc.

This tool provides store owners with a simple user-friendly interface accessible in the browser. Using the google tag manager, eCommerce service store admins can easily manipulate tracking tags without a deep technical knowledge and source code editing.

GTM in general has the following parts:

  • Tag, which is a piece of code, usually based on JavaScript that is added to a store page
  • Triggers are used to launch tag execution on specific event
  • Variables keep information from tags and triggers

Tracking is done through those code snippets. Users of Google Tag Manager can create multiple tags for different events they would like to track. Gathered data then can be directly sent to analytic services like Google Analytics to get enhanced reports on events in a Magento 2 store.

Why is it better to use the Google Tag Manager extension for Magento 2?

With Google Tag Manager, as a store owner, you can get detailed statistics on various events in his or her store. Such data can be used to improve marketing campaigns in your store. With Google Tag Manager, it becomes possible to measure the audience and its behavior, retargetting marketing initiatives. It is a great tool for every store to increase sales and revenue.

Default Magento 2 has a built-in support for Google Tag Manager. However, it is limited to the Magento 2 Adobe Commerce edition, which is aimed at enterprise clients. Those Magento 2 stores that use Magento Open Source edition are not provided with built-in support for Google Tag Manager.

In order to get a Google Tag Manager support, users of Magento Open Source edition can either edit the source code of their frontend layout theme, or they can simply install a respective extension. With Mirasvit Google Tag Manager extension enabling this tracking service, it requires the copy-pasting of GTM code in script and noscript fields. Additionally, using the Magento Google Tag Manager plugin provides the full support of tracking tags provided by this service.

What is required in order to use the Google Tag Manager Magento plugin?

In order to perform a Magento Google Tag Manager Integration, you should obtain two accounts in the Google Analytics and Google Tag Manager services. Having created the GTM account, you will receive GTM regular code and no-script code, both of which should be pasted into the corresponding fields of the Google Tag Manager general configuration section.

What benefits does using custom dimensions bring?

A Magento 2 store may have lots of data, which is not supported by default with Google Analytics. Such non-standard information can be maneuvered into Google Analytics through custom dimensions and metrics. Custom dimensions are a part of this reports service, and you can feed them from your store. For example, with custom dimensions, it becomes possible to send to an analytic service such data as viewed item vendors, or hits of the user and their ID, etc.

How does Google Tag Manager affect online store productivity?

Gathering analytics on the events in your store is possible through direct injection of tracking code snippets into its source code. However, the execution of these injected tags can become a major reason for the site slowdown. Additionally, they may create code congestion, and make it much more difficult to support a Magento 2 store in the future

With the help of the Google Tag Manager Magento extension, a store owner can have no worries regarding a page loading slowdown due to event tracking. GTM offers server-side transaction tracking, and with this function, tracking code snippets are executed in the Google Cloud, having no impact on the store loading time. Additionally, server-side tracking guarantees every event will be transferred to an analytic service. With directly injected tracking tags, some events can be missed.

How is Google Tag Manager a key to advanced eCommerce reports?

Google Analytics service can provide significantly enhanced reports when getting data from Google Tag Manager. The letter allows tracking customer's in-store behavior in fine detail. By connecting GTM to Google Ananytics, a store owner gets such reports as:

  • Customer shopping behavior. This report displays every customer's step on their way to making a purchase. Using this report helps you identify steps in a customer's trail, where they quit without buying. With GTM, it is possible to monitor product views, add to shopping cart, checkouts, etc.
  • Behavior during checkout. Using this report, a store owner can see in details the customer actions on the checkout page.
  • Product statistics. For each product, a store owner can gather individual data on its performance. When Google Analytics gets data from GTM, it can receive information on price, quantity, revenue, user viewing, adding, or removing of products.
  • Sales. Google Analytics can show report on the sales in the store.

Which in-store events can Google Tag Manager send to Google Analytics?

The Google Tag Manager extension supports both Universal Analytics and Google Analytics 4. There, reporting services provides store owners with insights on the visitor's shopping behavior. They help to quantify the productivity of marketing efforts, product placements, etc. For building such in-depth reports, all main events in a store can be tracked:
  • Product Impressions
  • Product Clicks
  • Product Detail Impressions
  • Add/Remove from Cart
  • Add shopping data
  • Add payment data
  • Add product to wishlist
  • Promotion Impressions
  • Promotion Clicks
  • Checkout
  • Purchases
Viewing of the reports on this data can be done through several interfaces, which provide varying capabilities on monitoring. These interfaces are Web UI, Google Analytics 4 Data API, BigQuery Export.
$149
90 days FREE support
FREE lifetime updates
30 days money back guarantee
Compatible with:
Community: 2.3.* - 2.4.3
Enterprise: 2.3.* - 2.4.3
Reasons to choose Mirasvit
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Remarkable support

90-days free and high quality support. We go to great lengths to provide maximum satisfaction with every module you have purchased in our store. By helping you with installation, configuration, answering your every question, we do all our best to eliminate any possible problems.

Risk-free Investment

30-days money back guarantee. If you are not satisfied with our extension’s performance for any reason, we provide a full refund.

Constant improvements and upgrades

We provide you with lifetime free updates. We constantly add new features to all our modules, and are always interested in hearing your opinion and implementing your suggested features in our future developments.

Comprehensive Documentation

We provide an expanded user guide for every aspect of our extension, so you can find answers for all your burning questions.

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You can customize extensions according to your needs and requirements.

Usability and Performance

The Module is easy to install and upgrade, just follow our step-by-step user guide.

Safe Magento updates

No core modifications. Just use the composer or copy the extension’s files to the root directory of your store.