How to create landing page
A landing search page is a specific search results page with a static URL, where customers are redirected using a particular search expression.
Let's consider a large number of frequently requested or promotional Samsung phone models with a black coat. We can create a separate promotional page, such as http://store.com/black-samsung-phone.html
, and associate it with the search phrase black Samsung phone
. Then, when a customer searches for a black Samsung phone
, they will be immediately redirected to your special page.
It also supports the following logic: we create a separate promotional page, for example, http://store.com/black-samsung-phone.html
, and associate it with the search phrase black Samsung phone
. When a customer visits this specific URL, the search results for black Samsung phone
will be immediately displayed on the page.
To add a new landing page, navigate to System -> Search Management -> Manage landing pages. Click the Add new button and fill in the following required fields:
- Query text: set the key phrase that will bring customers to the landing page (e.g.,
black Samsung phone
) - URL key: set the relative path to the landing page. For example, if the URL key is
shoes/all
, the full URL would behttps://example.com/shoes/all/
- Page title: overrides the default title of the page with your custom title
To improve your SEO, you can additionally fill in the following fields: Meta Keywords and Meta Description.
If you would like to customize the XML layouts for this landing page, use the Layout Update XML field.
Finally, activate your rule and save the changes.