How to configure cross-links
This page describes how to configure cross-links. Cross-links help improve SEO and user experience by strategically linking relevant content within a single website or across multiple domains. When implemented correctly, cross-linking can boost rankings, reduce bounce rates, and enhance the overall website structure. However, it's crucial to ensure that cross-links are natural, relevant, and not excessive, as overuse may be seen as manipulative by search engines.
To create a cross-link, go to Marketing -> Cross-links and click Add new link button.
1. Define mandatory information
Set a Keyword — the word to which the URL link is added. Whenever the defined keyword appears in the text, it will automatically contain a URL. Specify the store views where this cross-link can appear using the Visible in store view configuration.
2. Configure general information
Choose how the targeted page will open with the URL target selector. If necessary, define URL title (the text appearing when hover over the keyword), Number of substitutions (how many words on the page will act as links) and select Occurrence (the direction of the search for keyword replacements). To prevent search crawlers from following the links, enable Nofollow option. If there are two cross-links with the same keyword, define the Sort order. Enable this cross-link by switching Is active slider to Yes. Optionally, you can set a time limit for the cross-link by specifying dates in the Active from and Active to fields.
3. Implement changes
Click Save button and clean Magento cache to ensure that cross-link has been applied to your store's pages.
Saved cross-link is automatically added to the all cross-links list, where it can be selected and edited.
Refer to cross-links manager page to know the purpose of configurations.