Config builder
This section provides an overview of the Config Builder and explains the structure of the XML configuration.
Predefined reports provided by the extension and Report builder can cover most cases for analyzing sales in a simple Magento store. However, the real stores and types of items they sell may require more advanced and flexible tools to analyze different parts of their sales. Also, real stores can have a lot of 3rd-party extensions with their own database tables that contain important data for sales/marketing/inventory analytics.
The Config builder is exactly the tool for such purposes. It is located in Reports -> Advanced Reports -> Config Builder.
The Config builder provides the ability to create Synthetic columns with complex data calculation/aggregation and to adjust relations between the native Magento database tables and tables from a 3rd-party or custom extension so the data in reports will be as accurate as possible.