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Add similar products block

This example shows how to configure a Similar products rule that displays items which customers have viewed together, limited to products from the same Attribute Set as the current product.
Such a setup helps show alternatives of the same type (e.g., shoes with shoes, bags with bags), increasing the chance of cross-navigation.

Similar products rule example

Similar products rule setup

Rule setup: Similar products​

  1. Go to Product selection rules
    Navigate to Marketing > Related products > Product selection rules and create a new rule.

  2. General information

    • Internal Name: Similar products
    • Active: Yes
    • Primary source: Viewed together

  3. Conditions

  • If ALL of these conditions are TRUE:
    Attribute Set is Current Product "Attribute Set"

This ensures only products from the same attribute set are shown as similar.

  1. Save the rule when done.

Assign rule to a product block​

  1. Go to Marketing > Related products > Product blocks

  2. Create a new block (or edit an existing one).

  3. What to display

    • Product Selection Rule: Similar Products
    • Prepend assigned Up-Sells Products: (optional, enable if you want manually assigned upsells shown first).
    • Exclude out of stock: Yes

  4. How to display

    • Block title: Similar Products
    • Number of products: 6
    • Order by: Random
    • Use slider: Yes
    • Template: Default

  5. Where to display

    • Use predefined position: Yes
    • Position: Product Page | Content Bottom

  6. Save the product block

Result​

On product pages, a Similar products block appears with items that:

  • Have been viewed together by customers
  • Belong to the same Attribute Set as the current product

This creates a relevant, context-aware recommendation block that helps customers find alternatives or variations within the same product category.