Automatic Related Products for Magento 2

Why do you need Related Products at all?

First of all, it is a powerful and efficient tool to increase the average bill in your online-store.

Quite often, customers tend to forget some things they really wanted to buy. Or else, they need a little push or rather a small hint about possible complementary goods that may be required. Suggesting several related products, you help shoppers find what they’re looking for and discover new products.

Moreover, you can offer product bundle packs helping your customers to get a comprehensive shopping experience, thus creating a positive image of your store.

Recommending additional products to a customer, you can show them that you care and you can offer them what they really want to buy.

Additionally, you will have analytics available to understand the efficiency of all product offers and adjust them.

As a result, you boost your customers' loyalty—as well as your profits.

Where can I find a Related Products block in my store?

In the Magento-powered online stores, there is a special block to show related products, that is the goods usually bought with another one. The users typically see this block on the product and category pages.

The goal of the seller in this case is to provide customers with relevant offers so that they could make additional purchases.

Suggesting them something totally out of the context would be irritating and may drag a customer away from your online store, so one should not underestimate the proper functioning of the related product block.

What is the Related Products module capable of?

Offering related products is an efficient tool to make your customers spend more, thus growing an average bill. Magento-based online stores have an opportunity to manually create related products links. The built-in Magento tools, however, have limited capacities.

One has to input related products for every item in your store. And, of course, manually update it later. You can only imagine how long would it take, especially if you have hundreds or even thousands of positions.

The extension task is to make the online store running smooth, easy and efficient.

Automatic Related Products does all the necessary tasks to cross-link the relevant products, position them correctly for customers, and provide relevant analytics.

How will your store benefit from Automatic Related Products

• cross-selling and up-selling will enhance the sales in your store
• the conversion rate will grow thanks to the tailored offers
• optimize the resources and keep your customers engaged
• get real-time analytics of customer behavior

Why smart algorithm is so important?

Your customers' attention span is short, that is why it is utterly important to use these tiny bits of their focus wisely.

For that, you need to show exactly what your customers may want.

Automatic Related Products extension is "well-trained" to determine exactly what goods might have the greatest potential value for the client.

Moreover, the Automatic Related Products module has built-in fine-tuning capacities to adjust the offering algorithm. With this extension, you can use the following criteria to set up the product suggestion algorithm:

• how the other customers behaved, i.e. which products they have bought/viewed/saved with this one
• what the customer has bought before
• how the products can be filtered, for example, goods from one category.

Showing related products

You can fine-tune the Related Products block. The module can show related products on the following pages:

• product page
• category page
• shopping cart
• customer's account page

Sell smarter!

Automatic Related Products extension for Magento provides you with enough data to adjust the settings of the module and gives you flexibility, necessary to manage the store efficiently.

Seeing how your customers behave and react to the suggestions, you can fine-tune the extension and optimize your selling strategy.