Magento 2 Customers Also Bought
Show shoppers what other customers bought along with the product they are looking at. Magento's native related products are linked by hand and don't reflect real purchases.
Customers Also Bought fills the block automatically from your store's orders, so it works as social proof and a cross-sell at the same time.
- Show what other customers bought with this product
- Fill the block automatically from real orders
- Narrow it with conditions or add your own picks
- See clicks, orders and revenue for the block
Business Value
- Opportunity: Shoppers trust what other customers chose. A block with products that real customers bought along with this one works as social proof and as a cross-sell at the same time.
- Problem: Magento's native related products are linked by hand, so they show your guess, not what customers actually buy.
- Solution: Customers Also Bought fills the block from your order history: products that the same customers bought, in the same order or in any of their other orders.
How It Works
The block looks at the customers who bought the product on the page (or the products in the cart) and collects the other products they bought. Products bought by more of these customers come first. It uses the orders of registered customers from the last 365 days by default, so the block is filled right after the first reindex. You can narrow the result with conditions, show your manually linked products first, and see the block's clicks, orders and revenue. Customers Also Bought is part of the Automatic Related Products extension; to show products bought in a single order, use Frequently Bought Together.
Main Advantages
Show What Real Customers Chose
A product that other customers bought is easier to trust than one you simply recommend. The block shows exactly that.
Go for Cross-selling
The same block helps shoppers find complementary products and adds more items to each order.
Fill the Block Automatically
The block is filled automatically and picks up new orders each time the extension's index is rebuilt. You can still narrow it with conditions, for example only the same brand, or put your own picks first.
Analyze the Outcome
Each block reports its impressions, clicks, orders and revenue. Revenue counts only the items the block showed, so you see what it actually sold.
What is the difference between Customers Also Bought and Frequently Bought Together?
Frequently Bought Together shows products that shoppers bought in the same order as the current product. Customers Also Bought looks wider: products that the same customers bought in any of their orders, including later purchases. Both are sources of the Automatic Related Products extension, so you can use either or both.
Does Customers Also Bought use my existing orders?
Yes. It uses the orders of registered customers from the last 365 days by default (the period is configurable). Guest orders are not included, because they can't be linked to the same customer.
Is Customers Also Bought better for social proof or cross-selling?
It does both, but it works best as social proof. If your main goal is cross-selling, the Frequently Bought Together block is usually a better fit, because it shows products bought in the same order.
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