Magento 2 Frequently Bought Together
Cross-selling is a proven way to increase revenue. Magento's native cross-sell blocks can do it, but they are filled by hand and don't scale well.
Frequently Bought Together automatically fills blocks with products that other shoppers bought in the same order as the customer's choice, which makes a cross-sell more likely.
- Show what others bought in the same order
- Fill the block automatically from real orders
- Place it on the product or cart page
- See clicks, orders and revenue for the block
Business Value
- Opportunity: Cross-selling, just like upselling, is a tried-and-tested way to increase cart value. It invites customers to add products that complement what they're already buying.
- Problem: Magento's native cross-sell block is filled by hand and appears only in the cart; it can't be moved without editing the theme layout. In a large catalog, keeping it relevant is a full-time job.
- Solution: Frequently Bought Together fills recommendation blocks from your orders and lets you place them almost anywhere on the product or cart page. Because the data comes from real customers, the block also works as social proof.
How It Works
The extension counts how often products appear in the same order, across all shoppers, guests included, over the last 365 days by default. On a product page, the block shows the products most often bought with it; in the cart, it looks at every item in the cart. You can narrow the rule with conditions, put your own picks first and move the block to another position. Each product in the block has its own Add to Cart button; the block doesn't offer bundle discounts or a single "add all" button. Frequently Bought Together is part of the Automatic Related Products extension, together with Customers Also Bought and cross-sell and upsell blocks.
Main Advantages
Increase Chances for Cross-selling
Products that customers buy together usually make a good set. New customers are more inclined to follow their example and buy more in a single order.
Leverage Social Proof
The block shows what other shoppers actually bought with this product, which makes the suggestion easier to trust.
Let Your Orders Fill the Block
The block is filled automatically and picks up new orders each time the extension's index is rebuilt. You don't have to change anything, but you can assign specific products manually or add conditions.
Use Built-in Analytics
See the views, clicks, orders and revenue each block has generated. Revenue counts only the items the block showed, so you can tell which blocks to keep.
When should I go for cross-selling?
In ecommerce, almost every order is a chance to cross-sell. Blocks like Frequently Bought Together aren't intrusive, so you can show them on every product and cart page.
What's the difference between upselling and cross-selling?
Upselling offers the customer a similar, more expensive product instead of the one they're buying, or more features for it. Cross-selling offers a related product in addition to what they're already buying.
Can customers add all frequently bought together products to the cart at once?
No. Each product in the block has its own Add to Cart button, and products with required options open their product page. The block doesn't create bundles or apply bundle discounts. For discounted product sets, see Product Kits.
Does Frequently Bought Together use my existing orders?
Yes. It uses all orders from the last 365 days by default, guest orders included, so the block is filled right after the first reindex. You can change the period in the extension settings.
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