Magento 2 Customers Who Viewed This Also Viewed
In a large catalog, shoppers miss many good products. Magento does have a related products block, but you fill it by hand, which doesn't scale.
Who Viewed This Also Viewed automatically shows products that other customers viewed together with the current one. It helps shoppers discover more of the catalog and gives you another place to cross-sell.
- Show products other customers viewed with this one
- Help shoppers discover more of the catalog
- Narrow the block with conditions
- See clicks, orders and revenue for the block
Business Value
- Opportunity: Shoppers can only buy what they find. Showing products that other customers looked at next to this one helps visitors discover more of your catalog.
- Problem: Magento has a related products block, but you fill it by hand. That doesn't work in a large catalog, where products are hardest to find.
- Solution: Who Viewed This Also Viewed fills the block from real browsing data: products that customers viewed together with the current one.
How It Works
The extension collects the product views of logged-in customers and finds which products the same customers viewed together with the one on the page. The block itself is shown to all visitors, guests included. Magento's product view report must be turned on, because that is where the views are recorded. You can narrow the result with conditions and use the block's analytics to decide where it works best. The block is part of the Automatic Related Products extension; to show products that customers bought rather than viewed, use Customers Also Bought.
Main Advantages
Help Shoppers Discover More Products
In a large catalog, many good products get few visits. The block puts them in front of shoppers who are already looking at something similar.
Take Advantage of Social Proof
Seeing what other shoppers looked at helps visitors compare options, which can help conversion.
Encourage Cross-selling
Products that people view together often go well together, so the block can lead to a second item in the cart.
Fill the Block Automatically
The block is filled automatically and picks up new views each time the extension's index is rebuilt. You can narrow it with conditions or put your own picks first.
Does Also Viewed work for guest visitors?
Guests see the block, but their views don't count toward it. The list is built from the product views of logged-in customers, which Magento records in its product view report. In a store where most shoppers browse as guests, the block fills up more slowly; a Frequently Bought Together block based on orders may work better there.
What is the difference between Also Viewed and Recently Viewed?
Also Viewed shows products that other customers viewed together with the current one. Recently Viewed shows products looked at recently: personal for a logged-in shopper on uncached pages such as the cart, otherwise a store-wide list. Both are sources of the Automatic Related Products extension.
When should I use Magento Also Viewed?
Use it when you have many products and want shoppers to find more of them, especially in categories where people compare several options before buying.
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The Module is easy to install and upgrade, just follow our step-by-step user guide. Additionally, the extension is ready to use with the Hyvä theme.
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