Building Referral Program
Our extension provides tools in creating a flexible referral program. Here is how it works:
- The Customer invites some referees to the store, by using the My Referrals section on his account. There are two ways to do this:
- By sending a mail of invitation, using Send Invitations form;
- Send (or share on a social network, for example) the so-called Referral Link, displayed at Your referral link label.
- Each of our invited customers(referee), receives a unique link that they could use in visiting our store. Our link contains a hidden data picked up by our controller, and recorded as a potential referral section;
- If the Customer (the referee) registers during this session, he is registered as a referee. If he doesn't, he will be treated as a regular user after the expiration of the session - unless he uses a referral link again, (another potential record for him will not be created);
- When referees register, the event Referred customer signs up in the store will be triggered. If Behaviour Rules were bound to it, they will also be triggered.
- When a referee places an order, the event Order from a referred customer will be triggered. If Behaviour Rules were bound to it, they will also be triggered.
- You can also create other Behaviour Rules for other events, and connect the referees to the referral policy, using Is a Referral special condition.
- You can combine different rules to create a flexible referral program and extend your customer base with corresponding awards.