Magento 2 Reward Points Extension and Loyalty Program

Encourage the spending and sharing of reward points

Reward your customers for a wide array of actions on your store, such as:

• Signing up
• Placing an order
• Referring a friend
• Writing a review
• Having a birthday
• X days of inactivity
• Creating an RMA
• Subscribing to the newsletter
• Facebook share

• Twitter tweet
• Pinterest pin
• Joining the affiliate program
• Rising to the higher tier
• Falling to the lower tier
• Signing up for push notifications
• Referred customer signing up
• Referred customer placing an order

Control how, when, and who can redeem the points

The Magento Rewards Points system also lets you thoroughly customize how customers spend their points. You can define:

• How long a particular rule will be active
• The expiration timeline for points
• The maximum number of points a customer can spend per order
• The cart attributes to which the rules apply
• The types of customers to which the rules apply
• The types of goods customers can purchase using points

Assist visitors in understanding your rewards program

You need to make sure that customers have a clear understanding of how your program works. The module provides extensive notification rules: you can control what kind of information, where and under which circumstances you plan to display it. In particular, you can display information on the cart, reward points and referrals pages. This is great if your goals are to optimize the funnel, increase the average order value, promote specific deals, among other options.

For example, should your customer add only a single product to cart, you can display: “Buy another and receive extra points”, - right on the cart page. This will encourage them to go to the checkout with more goods.

Last but not least, the module sends automatic notifications each time the customer's point balance changes. They won't have to go to your site to remember how many points they've got remaining.

Provide spontaneous rewards

Customers appreciate pleasant surprises, and you can assign points yourself to foster their loyalty. Your support team can also assign points as a form of compensation.

In addition, you can assist customers with manual point redemption.

Increase the average order value in your store

You can stimulate the purchase of complementary products or bundles by rewarding customers with a significant number of points.

This will make your existing cross-selling setup even more efficient.

Complement your sales or entirely substitute them

Rewarding more points for certain products is very similar to having a sale with actual discounts.

However, you'll get much more out of it in the long run. The customers will have to return and buy more in order to redeem the points.

Recapture the interest

You can set a rule that rewards points to customers if they've been inactive for a long time, or you can manually reward those customers. The Magento 2 Loyalty Program will then send a balance change notification.

This creates a perfect opportunity for customers to return to your store and check how they can spend their rewards.

Motivate customers to spend reward points before expiry

Get people to spend even more

You can split the Magento rewards program into an unlimited number of tiers. Customers in each tier can earn a different number of points for each action, and spend a different amount of points for the same amount of money while redeeming them. You can also add unique benefits with Magento conditions and make the higher tiers more valuable. The better their benefits are, the more customers will spend to get there!

Customer tiers are valuable to you as well. They take advantage of gamification: the tier list is essentially an incomplete task, and customers will be psychologically inclined to spend more to complete it. Not only that, tiers create a hierarchy, and many customers will want to spend more in order to secure a higher status.

Gain curated leads passively

Our Magento 2 Reward Points extension comes with a fully-featured Magento referral program at no extra cost! It can work in two ways:

Provide an incentive to recommend your store

A loyal customer is already likely to share your store to any warm lead by themselves, but it's better to give them a tangible benefit for referring someone and increase the chances of that happening.

With the Magento referral program extension, you can also reward them for the orders placed by people they refer. That way, they'll have a personal stake in directing only qualified leads to your store.

Increase their conversion rate

While the referred leads tend to be higher-quality, giving them with this referral program Magento extension an extra incentive to purchase from you will work wonders for maximizing your profits.

Connect the extension to other services

The Magento 2 reward points extension supports GraphQL, REST, and SOAP, so you can easily integrate your program with external software. For example, you can connect your app and let customers redeem their points on mobile. This feature is particularly used in the Magento 2 Enterprise Reward Points version.