Google analytics
These settings allow you to append UTM parameters to feed URLs for tracking campaign performance in analytics tools like Google analytics.
-
Campaign source (utm_source): identifies where the traffic is coming from, such as a search engine, a newsletter, or another source (e.g.,
google
,facebook
,newsletter
). -
Campaign medium (utm_medium): specifies the marketing medium used, such as cost-per-click (CPC), banners, or email (e.g.,
cpc
,banner
,email
). -
Campaign name (utm_campaign): defines the specific product promotion, promo code, or slogan used in the campaign (e.g.,
summer_sale
,product_launch
,discount_offer
). -
Campaign term (utm_term), optional: used to track paid keywords in campaigns (e.g.,
running_shoes
,smartphone_deals
). -
Campaign content (utm_content), optional: helps differentiate ads or links that point to the same URL, useful for A/B testing or ad variations (e.g.
banner1
,text_ad
,video_ad
).
By appending these parameters to your feed URLs, you can track the effectiveness of your product listings and optimize your campaigns in Google analytics.
http://example.com/product.html?utm_source=google-shopping&utm_medium=store-feed&utm_campaign=general&utm_term=summer-sale&utm_content=blue-widget-ad