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Google analytics

These settings allow you to append UTM parameters to feed URLs for tracking campaign performance in analytics tools like Google analytics.

  • Campaign source (utm_source): identifies where the traffic is coming from, such as a search engine, a newsletter, or another source (e.g., google, facebook, newsletter).

  • Campaign medium (utm_medium): specifies the marketing medium used, such as cost-per-click (CPC), banners, or email (e.g., cpc, banner, email).

  • Campaign name (utm_campaign): defines the specific product promotion, promo code, or slogan used in the campaign (e.g., summer_sale, product_launch, discount_offer).

  • Campaign term (utm_term), optional: used to track paid keywords in campaigns (e.g., running_shoes, smartphone_deals).

  • Campaign content (utm_content), optional: helps differentiate ads or links that point to the same URL, useful for A/B testing or ad variations (e.g. banner1, text_ad, video_ad).

By appending these parameters to your feed URLs, you can track the effectiveness of your product listings and optimize your campaigns in Google analytics.

Example URL with UTM parameters:
http://example.com/product.html?utm_source=google-shopping&utm_medium=store-feed&utm_campaign=general&utm_term=summer-sale&utm_content=blue-widget-ad