Advanced Product Feeds
v1.5.4

Google Analytics Campaign

Note

Google Analytics should be configured and activated in order to use this feature.

The extension can automatically append Google Analytics campaign parameters to your product's URLs.

To configure a Google Analytics Campaign, take the following steps:

  1. Open the tab Google Analytics at the feed's edit page.
  2. Fill in the 3 required fields:

    • Campaign Source - Identifies a search engine, newsletter name, or other source (i.e. google, citysearch, newsletter)
    • Campaign Medium - Identifies a medium such as email or cost-per-click (i.e. cpc, banner, email)
    • Campaign Name - Identifies a specific product promotion or strategic campaign (i.e product, promo code, or slogan)
      Also, as an option, you can fill in other fields:
    • Campaign Term - Identifies paid keywords.
    • Campaign Content - Differentiates ads or links that point to the same URL.
  3. Press the button Save And Continue Edit.

Feed Analytics

After adding Google Analytics parameters, you need to generate your feed. In the feed's file, all product URLs will be http://example.com/product.html?fep=…&fee=…&utm_source=…&utm_medium=…&utm_name=…
After feed generating, you do not need to make any additional configuration adjustments.
Additionally, in the campaign fields, you are free to use any pattern.
To track a Google Analytics Campaign, log in to your account, go to Traffic Sources > Campaigns, and select the campaign source from the list.