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How to create Google Tag Manager account

To start using Google Tag Manager, firstly you should create an account. This guide walks you through creating a Google Tag Manager account.

For more detailed guidance, refer to the official Google Tag Manager documentation.

  1. Go to the Google Tag Manager website.
  2. Sign in using your Google credentials.
  3. Once signed in, click on Create account.

    Create account

    Create account

  4. Fill in the following information:

    Account setup

    Account setup

  • Account name: give an arbitrary name to your account.
  • Country: select your country.
  1. Under Container setup:

    Container setup

    Container setup

  • Container name: give an arbitrary name to your container.
  • Target platform: choose Web if setting up GTM for a website.
  1. Click Create to proceed.
  2. Accept the Google Tag Manager terms of service.
  3. Once you’ve created the container, GTM will provide you with two code snippets:

    Code snippets

    Code snippets

You’ll need these snippets to integrate GTM with your Magento store. Refer to How to integrate GTM code snippets section to integrate code snippets to your Magento store.