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Rich snippets and Opengraph

This page describes configurations of rich snippets and Opengraph.
They are located in Stores -> Configuration -> Rich snippets and Opengraph.

note

Structured data markup for Google Rich Snippets added by our extension is implemented via JSON-LD (JavaScript Object Notation for Linked Data). This method is recommended by Google Guidelines and is preferable to Microdata or RDFa usage (https://developers.google.com/search/docs/guides/intro-structured-data).

tip

Markup can be easily checked via schema markup testing tool. It takes some time for rich snippets to appear in search results, so they may not be displayed immediately. However, product and category rich snippets will appear only after Google indexes the content.

Product page​

  • Delete wrong snippets automatically: automatically cuts incorrect snippets that were added in HTML.
  • Enable rich snippet: adds product rich snippets meta information to product pages.
  • Item price: includes price parameter in snippet.
  • Item description: adds description in snippet:
    • Disabled: description will not be added.
    • Use description: adds product's description.
    • Use meta description: adds product's meta description.
    • Use short description: adds product's short description.
  • Item image: adds a product's image.
  • Item availability: adds product stock status.
  • Payment methods: adds preferred payment methods.
  • Delivery methods: adds delivery(shipping) methods.
  • Product category: adds product categories.
  • Manufacturer part number: adds the manufacturer part number of the product.
  • Brand attribute: defines an attribute code of the brand. Multiple attributes must be separated by comma (for example: country_of_manufacture, manufacturer).
  • Model attribute: defines an attribute code of the model. Multiple attributes must be separated by comma (for example: model, car_model).
  • Color attribute: defines an attribute code of the color. Multiple attributes must be separated by comma (for example: color, car_color).
  • Size attribute: defines an attribute code of the size. Multiple attributes must be separated by comma (for example: size, dress_size).
  • Weight unit: defines weight units. Kilograms(kg), pounds(lbs) and grams(g) are available.
  • Dimensions: adds product dimensions in snippet.
    • Unit: defines a dimensional unit (cm, mm, inch).
    • Height attribute: defines an attribute code of the height.
    • Width attribute: defines an attribute code of the width.
    • Depth attribute: defines an attribute code of the depth.
  • Product condition: adds information about product's condition:
    • Disabled: condition will not be displayed.
    • New for all products: defines all products as new.
    • Configure manually: allows manually configure next settings:
      • Condition attribute: defines an attribute code of the product's condition.
      • New attribute value: defines an attribute code of new product.
      • Used attribute value: defines an attribute code of used product.
      • Refurbished attribute value: defines an attribute code of refurbished product.
      • Damaged attribute value: defines an attribute code of damaged product.
  • Add rich snippets for individual reviews: adds information about customers reviews.
  • Add rich snippets for product variants: adds information about products variations.
  • Gtin configuration: allows configuring global trade item numbers:
    • Gtin8 attribute: defines 8-digit global trade identification numbers attribute.
    • Gtin12 attribute: defines 12-digit global trade identification numbers attribute.
    • Gtin13 attribute: defines 13-digit global trade identification numbers attribute.
    • Gtin14 attribute: defines 14-digit global trade identification numbers attribute.

Category page​

  • Delete wrong snippets automatically: automatically cuts incorrect snippets added in HTML.
  • Enable Rich Snippet: adds product rich snippets meta information to category pages:
    • Category description: defines category description:
      • Disabled: description will not be added.
      • Use description: uses category description.
      • Use meta description uses category meta description.
    • Category image: adds category's image.
    • Product Offers: adds enabled in stock product offers on category pages.
      • Disabled: don't add.
      • Enabled for current page: adds information about the products from the current page.
      • Enabled for current category: adds information about the products from the entire category.
    • Product offers format: defines the format of product offers:
      • Full (OfferCatalog): uses information from product cards with additional information.
      • Simple (ItemList): uses information from product cards only.
  • Enable Opengraph: enables Opengraph for category snippets.

CMS page​

  • Delete wrong snippets automatically: automatically cuts incorrect snippets added in HTML.
  • Enable Opengraph: enables Opengraph for CMS pages snippets.

Organization​

note

Rich snippets of this type apply only to the homepage.

  • Enable rich snippet: adds information about organization to rich snippet.
  • Name: sets the organization's name:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Name value: defines the organization's name.
  • Country: sets the organization's country:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Country value: defines the organization's country of location.
  • Locality address: sets the organization's locality address:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Locality address value: defines the organization's locality address.
  • Address region: sets the organization's address region:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Region value: defines the organization's region.
  • Postal code: sets the organization's postal code:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Postal code value: defines the organization's postal code.
  • Street address: sets the organization's street address:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Street address value: defines the organization's street address.
  • Telephone number: sets the organization's telephone number:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Telephone number value: defines the organization's phone number.
  • Fax number: defines the organization's fax number.
  • Email: defines the organization's email address:
    • Add from store information: uses information set in store's settings.
    • Add manually: allows to edit manually:
      • Email value: sets the organization's email address.
  • Youtube channel: defines URL link to the Youtube channel.
  • Facebook account defines URL link to the Facebook account.
  • Linkedin profile defines URL link to the Linkedin profile.
  • Instagram account defines URL link to the Instagram account.
  • Pinterest account defines URL link to the Pinterest account.
  • Tumblr account defines URL link to the Tumblr account.
  • Twitter account defines URL link to the Twitter account.
note

Structured data is added only to the links in the breadcrumbs block. It is not added to the text category or product name unless they are presented with a link.

  • Enable rich snippet: enables rich snippets for breadcrumbs.

Twitter card​

note

To use this option, you need to add the Tweet button with another extension. You can test this via card validator.

  • Add Twitter summary card: adds rich snippets for Twitter summary card:
    • Disabled: don't add.
    • Summary card: adds a summary card only with a preview of the content.
    • Summary card with large image: adds a summary card with large image.
  • Twitter username: defines username in Twitter.
  • Search box type: adds a search box to rich snippets, a tool that allows to search among the store's results from the search engine results page :
    • Disabled: don't add.
    • Search in the catalog of products: adds a search box with ability to search for products in catalog.
    • Search in the blog articles: adds a search box with ability to search for blog articles. Requires Mirasvit Blog.
      • Path to the blog search: defines a path to the blog search request. Should respond route/controller/action format (for example, blogsearch/result?q=)