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Rich snippet extenders

Rich snippet extender is a feature that allows you to enhance standard rich snippets by adding extra elements using structured data formats like Schema.org and showing more information.
This page describes settings used for extending standard rich snippets by custom JSON code.
They are placed in Marketing -> Rich snippet extenders -> Add extender/Edit.

General​

  • Name: defines the name of extender.
  • Is active: this slider enables/disables extender.
  • Entity type: defines whether this entity is Product or Offer.
  • Store view: sets the scope of store views where extender will be added.

Snippet extension​

  • JSON snippet: sets the code of extender. JSON format is allowed only. Enclose the JSON snippet in curly braces.
example
{
"hasMerchantReturnPolicy": {
  "@type": "MerchantReturnPolicy",
  "applicableCountry": "NL",
  "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
  "merchantReturnDays": 14,
  "returnMethod": "https://schema.org/ReturnByMail",
  "returnFees": "https://schema.org/ReturnFeesCustomerResponsibility"
} 
}
  • Override non-empty fields: if enabled, extender will overwrite matching fields in original snippet.

Conditions​

This section contains conditions builder, tool that defines cases when the extender will be applied.