Templates interface
Go to Catalog > Advanced Product Feeds > Templates > Add template. This section defines the basic parameters of the product feed template. The fields here determine how the feed is identified, generated, and displayed in your integrations.
Field descriptions
Name: the name of the feed template. It is used to identify the template in the admin panel and reports.
Type: the format in which the feed will be generated. Available options:
- CSV: comma-separated values file
- TXT: plain text feed file
- XML: structured XML feed (used by most marketplaces like Google or Meta).
Marketplace: pre-fills the marketplace on every feed created from this template. Set it to Google Merchant Center on Google-targeted templates so feeds spawned from them get the Google Merchant API tab automatically. Leave on -- None -- for generic templates. All bundled Google Shopping templates ship with this value set already.
Description: optional field for internal notes or a short explanation of the feed purpose (e.g., “Google Merchant Center – UK”).
Link to documentation: URL linking to marketplace or partner documentation that defines feed requirements (for example, https://support.google.com/merchants/answer/7052112).
Logo: upload a logo for the feed (used for internal identification). Allowed file types: .jpg, .jpeg, .png.
Example
Here’s how a completed Template Information form might look:
| Field | Example value |
|---|---|
| Name | Google Shopping – UK |
| Type | XML |
| Marketplace | Google Merchant Center |
| Description | Feed for Google Merchant Center (UK market) |
| Link to Documentation | https://support.google.com/merchants/answer/7052112 |
| Logo | google_feed_logo.png |
Once the template information is configured, proceed to Content Settings CSV/TXT or Content Settings XML to define your feed structure and mapping.