Trigger is the event or the sequence of events that as a result generates a chain of emails.
Each campaign has at least one trigger, attached to it. To edit trigger, you need to proceed to Marketing -> Follow-Up Email -> Manage Campaigns and pick up a Campaign, or directly click on the corresponding button on Trigger Pane.
Each trigger has its own subpane on Campaign edit page.
It has two basic parameters, that are required for proper work:
Event - is the certain action of a visitor (e.g. log in, registration, placing an order) or action of a system (e.g. change order status, change of the price).
To assign an event to the Trigger, press edit link on Event block. You will be asked for two parameters:
Both parameters use the same Event List, that can be seen here.
Sales / Order obtained Pending status
Sales / Order obtained Completed status
Audience is definitions of customers, that are eligible to receive emails during current campaign.
This block can be empty: in this case all your customers will be eligible for campaign and emails sending. But if you wish to have different email flow for different groups of customers, you need to mark Audience.
You need to press edit link at Audience block to see an audience conditions.
This rule allows you to use the following conditions for limiting campaign audience, which are grouped to categories:
If ALL/ANY products in cart/order matching these conditions, which can contain one or more products properties, which should trigger an email.
(DEPRECATED) Administrator Trigger
In older versions in addition to simple triggers there was also Administrator Triggers.
The benefit of the Administrator Trigger is that you can use it to send an email to yourself when a particular event is triggered in your store. So it serves just like a notifier or reminder about certain events occurred in your store.
Some examples, when you may want to send a message to yourself:
If you still use old version, you can create the Administrator Trigger with Add New Administrator Trigger at Trigger edit page.
After that you should fill one additional field in the trigger's settings: